June 12 2018  |  Retailers

Estée Lauder beauty group welcomes first multi-brand pop-up in travel retail at Hamad Airport

By Hibah Noor

The Estée Lauder Companies is opening its first multi-brand pop-up in travel retail at Hamad International Airport

Open until July 10, 2018 throughout this holiday period, travelers can discover exclusive offers.

Bruno Richard, Vice President/General Manager, Travel Retail Europe, Middle East and Africa, The Estée Lauder Companies, said: “We are proud to partner with Qatar Duty Free to surprise and delight the traveling consumer with The Estée Lauder Companies’ first-ever multi-brand pop-up in travel retail. Featuring an array of luxury beauty services and gifting moments from four of our top prestige beauty brands, we’re confident this pop-up will be the must-shop destination during this celebratory holiday period.”

Head of Qatar Duty Free, Thabet Musleh, said: “Qatar Duty Free is quickly becoming a destination in itself for passengers, and we are committed to continue to expand our offering through unique moments that create memories, and give all passengers an experience worth traveling for. This new and unique multi-brand pop-up does just that.

“We are delighted with the opening of this set of boutiques by The Estée Lauder Companies, offering the finest collection of luxury beauty and cosmetics brands to our passengers, and giving them more choice than ever and a memorable five-star experience at our award-winning airport.”

The 180 square meter site in the Departures area at Qatar Duty Free is the biggest of its kind in the airport. It features luxury brands Estée Lauder, Clinique, La Mer and Tom Ford

Gift-wrapping and free samples

Estée Lauder invites customers to find their foundation shade using the Digital iMatch tool or to receive a complimentary service of their choice, including a mini-facial or lip hydration.

Customers who purchase three Estée Lauder products, including one skincare product, will receive a free gift. They can enjoy gift wrapping services in honor of Eid al-Fitr.



Celebrating Eid al-Fitr, each brand is offering passengers personalized experiences, as well as bespoke gifting opportunities

Travelers can visit Clinique for pampering before their flight with the help of Clinique’s Moisture Surge 72-Hour Replenishing Hydrator.

Consumers will be offered a free sample of the new product, as well as a gift box with the purchase of two Clinique items, designed for gifting during Eid.

La Mer is offering an engraving service for the cap of the Crème de La Mer jar during Eid, as well as services to demonstrate how travelers can achieve its signature Hydrated or Lifted look. Each customer will also receive deluxe samples with their purchase.


Tom Ford Beauty-trained specialists will demonstrate how to curate a personal fragrance collection from Tom Ford’s own scent laboratory, The Private Blend Collection

The pop-up will also feature an assortment of lip shades. Customers will also receive a deluxe Noir fragrance sample.

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