June 4 2018  |  Spirits & Tobacco

Hendrick’s quirky cucumber campaign goes live in Dubai

By Mary Jane Pittilla

Hendrick’s latest cucumber-themed brand campaign – the Cucumber Curiositarium – is now live at Dubai International Airport

In the lead up to World Cucumber Day on June 14, travelers can marvel at The Tallest Cucumber, courtesy of Hendrick’s

Hendrick’s latest cucumber-themed brand campaign – the Cucumber Curiositarium – is now live at Dubai International Airport.

In the lead up to World Cucumber Day on June 14 (www.worldcucumberday.com), travellers can marvel at Specimen 15: The Tallest Cucumber.

“This spirited little fellow has a head for dizzying heights and when visiting a new city he always looks for the tallest spot in town to drink in the sights. He’s not short of choices here in Dubai,” Hendrick’s said.

The social media hashtags for the new campaign are #Hendrick’sGin and #WorldCucumberDay.

Hendrick’s Gin is infused with rose and cucumber, and best served with tonic and a slice of cucumber.

World Cucumber Day on June 14 sees the quirky gin maker celebrate the fruit by “adding delightful peculiarity to everyday universal things to inspire people to cultivate and embrace their unusual side”.

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