April 10 2018  |  Spirits & Tobacco

Heineken 0.0 to launch on Ryanair

By Jas Ryat

Heineken 0.0 offers travelers that looking to maintain their balanced lifestyle an alternative when traveling


Christian Klimpke, Global Account Manager Airlines, Global Duty Free Heineken, describes the brand as “fully committed” when speaking of the strategy behind Heineken 0.0



Heineken announces the listing of new Heineken 0.0, the first zero alcohol beer from the brand, on-board Ryanair, Europe’s largest airline.

Heineken 0.0 will be featured on Ryanair’s new inflight menu, launching 1 April 2018, joining Heineken beer and Bulmers cider from the Heineken portfolio. It is offered in a 33cl can, ideal for inflight convenience.

Heineken 0.0 targets the rising global consumer interest in a balanced, healthy lifestyle, offering a high quality zero alcohol option that appeals across a wide variety of social occasions and consumer profiles. Heineken 0.0 has strong inflight appeal, including leisure travelers with accompanying family and business travelers heading for meetings.

Heineken’s Master Brewers created the new zero alcohol beer using natural ingredients, resulting in a beer brewed for beer lovers, by beer lovers. Willem van Waesberghe, Global Craft and Brew Master at Heineken, said: “Removing alcohol from regular 5% Heineken would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body.”

The partnership with Ryanair is celebrated with a social media competition encouraging passengers to share their Heineken 0.0® experience. Using the hashtags #Heineken00 and #RyanairInFlight passengers can post an image from their inflight Heineken 0.0 encounter for the chance to win tickets to the legendary Montreux Jazz Festival 2018.

Christian Klimpke, Global Account Manager Airlines, Global Duty Free Heineken, outlined the strategy behind the new launch: “Heineken is fully committed to innovating new experiences for the consumer and Heineken 0.0 is ideally matched to air passenger needs, offering a distinctive, premium quality, alcohol-free experience. 

Heineken has seen strong growth in the zero alcohol segment and expect this to continue, driven by the global cultural trend of living a balanced, healthy lifestyle. Heineken® 0.0 gives consumers a choice for all their drinking occasions, without compromising on quality.

As one of the world’s top 5 airlines (by traffic), Ryanair is a key inflight partner for Heineken and we are delighted to launch Heineken 0.0 in the inflight sector with them and further expand our inflight portfolio.”

Aoife Greene – Head of Retail, Ryanair, added: Through our ‘Always Getting Better’ program, now in its fourth year, we constantly strive to improve every aspect of the Ryanair customer experience, and our newly enhanced inflight menu is a key element of that strategy. We are delighted to welcome Heineken 0.0 onboard Ryanair, providing our passengers with a uniquely appealing premium beverage experience that is perfectly suited to the needs of the inflight market.”

Brand News

April 26 2018

Unleashing Wild Tiger at TFWA…

​Indian spirit Wild Tiger rum will be exhibiting at TFWA Asia Pacific for the first time. The firm is confident the tiger…

By Jas Ryat

April 26 2018

SKROSS helps recharge in style

Swiss travel accessories company SKROSS, known for its travel adaptors and USB chargers has debut the SKROSS Steel Line 2in1…

By Jas Ryat

April 24 2018

Fashioning a billion-dollar brand

Sung-Joo Kim, the dynamic Korean owner of German luxury brand MCM, speaks exclusively about her business goals and her personal…

By Mary Jane Pittilla

April 24 2018

Form meets function as Tumi rolls…

Launching in Spring 2018 is the new Tumi Merge Collection, which seeks to blend form and function.

By Mary Jane Pittilla

April 24 2018

Longchamp makes bold fashion…

Marchon has introduced a new Longchamp eyewear collection inspired by the French…

By Mary Jane Pittilla

April 24 2018

Misaki woos mothers and daughters…

Fashion jewelry specialist Misaki has unveiled its Spring 2018 collection centered on rose gold.

By Mary Jane Pittilla

April 24 2018

All about Emanuele Mazziotta, Head…

In our "All About" segment, we pick prominent executives and ask them some fun questions to help the industry get to know…

By Hibah Noor

April 24 2018

Diesel boosts its denim footprint…

Prominent fashion brand Diesel has confirmed its presence at the TFWA Asia Pacific show for the fourth consecutive year,…

By Jas Ryat

April 20 2018

Growing demand for Tito’s Handmade…

Tito’s Handmade Vodka expands its presence in Asia following a strong performance in the region over the past year.

By Jas Ryat

Copyright 2018 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap