January 10 2018  |  Spirits & Tobacco

Gautier Cognac enjoys accolades of success

By Jas Ryat

Gautier Cognac has a history of success. The coveted range received numerous accolades in 2017

Gautier Cognac has proven its quality over the past 20 years with the numerous industry accolades it received in 2017. The awards cover Gautier’s portfolio, from VS to Tradition Rare.

The brand underwent a logo and pakaging makeover in 2016 to better translate their brand message

Gautier Cognac was given a strategic makeover in 2016, with a new brand personality and package design based on craftsmanship, heritage, unique know-how, and generosity.

‘An accessible craft cognac,’ is Gautier’s brand message that reflects on a unique and authentic relationship to the elements in the cognac making process – wood, water and the copper of the still - while the new packaging boasts vivid imagery reminiscent of all those elements to create a strong and contemporary visual identity.

Kevin Baker, Global Travel Retail Director of Marie Brizard Wine & Spirits (supplier of Gautier Cognac), comments: “We are thrilled by Gautier’s tremendous successes which have undoubtedly been spurred by its stunning new look. The awards are indisputable evidence of the quality and reputation of Gautier amongst the world’s top Cognac connoisseurs and industry judges, and with such credentials should be a must stock Cognac in every travel retailer’s premium spirits portfolio.”

He added “with ranging pressure so prevalent in the category, we encourage retailers to review and refresh their cognac portfolio, by introducing Gautier to lead that renewal”.

List of awards

VS :

Best VS – World Cognac Awards

Silver – San Francisco World Spirits Competition

Silver – International Spirits Challenge

Silver –IWSC

VSOP :

Gold – World Cognac Awards

Silver – San Francisco World Spirits Competition

Silver – International Spirits Challenge

Silver – HKIWSC & IWSC

XO :

Silver – San Francisco World Spirits Competition

Silver – International Spirits Challenge

Silver – HKIWSC & IWSC

EXTRA 1755 :

Double Gold – San Francisco World Spirits Competition

Gold - International Spirits Challenge

Silver Outstanding – IWSC

PINAR DEL RIO :

Gold - International Spirits Challenge

Silver –IWSC

TRADITION RARE :

Double Gold - San Francisco World Spirits Competition

Gold - International Spirits Challenge

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