November 28 2017  |  Spirits & Tobacco

Mazaya helps Dubai travelers step out of this world

By Jas Ryat


Mazaya, shisha tobacco producer, gave travelers a chance to step our of this world and relax during their busy visit through Concourse A Departures at Dubai International Airport



Premium shisha tobacco producer Mazaya gave travelers the chance to relax, rewind and recharge at two locations as they made their way through Concourse A Departures at Dubai International Airport in October.The “Step Out of this World with Mazaya” promotion, created by Outspoken Projects in conjunction with JC Decaux, made for an oasis of calm where passengers were invited to step out of the busy airport and experience a moment of sensory relaxation with Mazaya. Massage chairs provided an opportune time for travelers to relax while listening to music through headphones. Charging stations simultaneously allowed for participants to recharge their devices.

Travelers were drawn to the vibrant and colorful Mazaya locations which included soft grass and stone effect carpet. Each area also used small mini mist vaporiser scent machines with aromas including blueberry, apple, orange and mint to create a multi-sensory experience that linked directly to Mazaya tobacco flavors.

Brand ambassadors present assisted the passengers with their complimentary massage as well as communicating core brand information around the Mazaya product range.

Participants were encouraged to take souvenir photos and share their experience on Instagram, Twitter and to ‘like’ the Mazaya Arabia Facebook page; in return they received a special branded Mazaya Bluetooth speaker or Duffle bag.

Mazaya Brand Manager Rawan Elayan commented: “This was a perfect activation aimed at touching the consumer before they reached the Dubai Duty Free retail outlets. We engaged with over 2000 passengers during the promotional period, enabling us to present the Mazaya brand and highlight the incredible range of flavors available through a very relevant experience.

“It’s so important to communicate with passengers, not just in the duty free retail area, but at other touchpoints during their journey and this was a perfect example of how successful that can be. As a direct result we have seen an increase in sales between September and October of 16%, while compared to October last year sales are up 17%. Of course, it’s also about raising brand awareness which will reflect on domestic sales not just in Dubai but globally where Mazaya is listed.”


Brand News

May 2 2018

Listings stack up for Tateossian

Robert Tateossian, CEO of Tateossian, is betting on his British jewelry brand’s DNA of movement, innovation and unique pieces…

By Mary Jane Pittilla

May 1 2018

LINDT to launch new gifting ranges…

LINDT & Sprüngli Travel Retail is set to launch a selection of new gifting ranges at the TFWA Asia Pacific Exhibition & Conference…

By Jas Ryat

May 1 2018

Ferrero to launch three new Asian…

Following the success of the travel-exclusive Ferrero Rocher Destination range (600g) in travel retail worldwide, Ferrero…

By Hibah Noor

May 1 2018

Denizen to unveil sense-of-place…

Denizen, the American travel jewelry brand, will be showcasing its destination-exclusive products at the TFWA Asia Pacific…

By Hibah Noor

May 1 2018

SKROSS launches new Ambassador…

Travel accessories brand SKROSS is introducing a new SKROSS Ambassador program at the TFWA…

By Jas Ryat

May 1 2018

Sandro Bottega honored with 2018…

Sandro Bottega, owner and Managing Director of Italian winery and distillery Bottega, has received the 2018 Riedel Winemaker…

By Jas Ryat

May 1 2018

Buffalo Trace Distillery receives…

Whisky Magazine has named Buffalo Trace Distillery the 2018 Icons of Whisky America Distiller of the Year.

By Jas Ryat

May 1 2018

Distell to unveil new stand at…

Distell’s growing commitment to the global travel retail channel will take another significant step at the TFWA Asia Pacific…

By Jas Ryat

May 1 2018

Whitley Neill adds fragrant variant…

Whitley Neill Lemongrass & Ginger Gin is the latest variant to join the award-winning handcrafted dry gin collection that…

By Mary Jane Pittilla

Copyright 2018 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap