March 8 2018  |  Confectionery & Fine Foods

Godiva restructures travel retail division to develop Channels Department

By Jas Ryat


Belgian chocolatier Godiva restructures its global travel retail division to expand on opportunities with a new Channels Department.

The Channels Department has been created to focus on the multiple retail channels which today enhance the traditional travel retail business, including airport cafés, cruise ship cafés and stores, inflight service and sales, and the global hospitality industry.

Leen Baeten will return to Europe to take on her new role as Channel Marketing Director

Leen Baeten, who has been leading Godiva’s domestic marketing team in the Americas, returns to Europe to lead the new department under the title of Channel Marketing Director, reporting to Matthew Hodges, General Manager Global Travel Retail.

Baeten will work alongside Ramon Iglesias, Commercial Director, who will focus on the commercial management aspects across the division.

Lynsey Eades has been promoted to Global Travel Retail Director Europe

As of January 2018, Lynsey Eades has been promoted to the role of Global Travel Retail Director Europe, with continued responsibility for Global Key Accounts, also reporting to Matthew Hodges.

The Middle East and Retail teams, led respectively by Maher El-Tabchy, Area Manager Middle East & Indian Subcontinent, and Bettina Van Buynder, Senior Sales Manager Retail, Franchise & E-commerce Europe & GTR, will report to Ramon Iglesias as before.

Matthew Hodges, GM Global Travel Retail commented: “Godiva has a vision which includes the seamless supply and service of our superb confectionery and refreshments through multiple channels across the world. Our first ventures into this domain, including the hugely successful Godiva Café that was launched on board Cunard’s Queen Mary II in 2016, have encouraged us to focus on this burgeoning segment.

“Our new Channels Department covers both domestic and travel retail business with a focus on Food and Beverages opportunities globally in GTR and across continental Europe. These opportunities will be pursued with existing retail customers as well as with third-party specialists who are new to our business and with whom to date there has been little or no developed relationship. We wish our colleagues well in their exciting new roles.”

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