YSL Beauté introduces Mon Paris as a bespoke gift of love in Bangkok
Yves Saint Laurent Beauté recently hosted a Mon Paris fragrance pop-up at Bangkok’s King Power Downtown Srivaree complex.
Targeting a new generation of affluent, experience-hungry and “insta-fluential” consumers, the pop-up was created to take the visitors on a romantic journey of love via an inspirational bespoke customer experience.
Inspired by the brand’s couture heritage, the month-long, 360-degree YSL Beauté customer experience was designed to raise the bar further for customized beauty products, and sought to establish the reputation of Mon Paris as the most giftable fragrance.
Customers were first attracted by an outpost designed like a gift-box, where they were greeted by fragrance ambassadors with a lavaliere blotter of Mon Paris. With just four steps, a fragrance was personalized in five minutes.
With the help of beauty advisors, customers chose their favorite Mon Paris fragrance, either an edp, edt or Couture. Each represented a different kind of love with a signature juice and notes.
Customers were then offered a choice of lips, heart, leopard or reptile designs to create a bespoke bottle.
They could then customize the bottle further by engraving their names on the glass.
After that, customers were invited to write messages on a branded postcard dedicated to their loved ones miles away.
The campaign uses the following social media hashtags: #followme, #MakeitYours, and #ThisismyParis.