CDF-Lagardère pairs with Moët Hennessy for airport-first launch of limited-edition Champagne at HKIA
Duty Zero by cdf, operated by CDF-Lagardère Company Limited, has partnered with Moët Hennessy for the launch of a limited-edition Champagne at Hong Kong International Airport (HKIA).
HKIA is the first airport to launch the Veuve ClicquotColorama Limited Edition Champagne collection.
Part of the Colorama collection, the Clicquot Gouaches are inspired by an artist’s tubes of yellow and pink paint, a whimsical tribute to the art of blending, the creative act that expresses the Veuve Clicquot style.
Veuve ClicquotColorama can be discovered in HKIA’s Arrivals Hall, West Hall and East Hall North.
Travelers can enter a lucky draw contest for a chance to win a trip to Paris for two to discover the city of art and its world-renowned museums (Trade Promotion Competition Licence No. 50324).
Moët Hennessy Managing Director Travel Retail Asia Pacific, Vanessa Widmann, said: “We are very excited to collaborate with CDF-Lagardère to introduce this creative and colorful Limited Edition collection in an airport avant-première. At Moët Hennessy, we firmly believe that this avant-premiere has elevated the in-store experience for Champagnes with strong consumer engagement and impactful design, a tribute to the Veuve Clicquot heritage and DNA.”
Eddie Tsai, General Manager of Duty Zero by cdf, added: “Duty Zero by cdf has been devoted to bring unique and extraordinary products to our customers since launch. That’s why we are really honored and thrilled to partner with Moët Hennessy and be the first airport in the world to launch this limited-edition Champagne. As our new stores are finishing renovation by mid-2018, we will continue to bring more exciting products to travelers in HKIA.”
Duty Zero by cdf is operated by CDF-Lagardère Company Limited, a partnership formed by China Duty Free Group (CDFG) and Lagardère Travel Retail. It is a new brand operating the liquor and tobacco concession at Hong Kong International Airport (HKIA).
When the multi-phased renovation work is completed in June 2018, Duty Zero by cdf will operate eight shops spanning 3,400 square meters, highlighted by multiple customer interactive zones offering travelers an immersive journey, from product appreciation to production knowledge.