Shiseido Travel Retail’s Ultimune Power Infusing Concentrate has its global debut at Changi Airport
At Changi Airport’s Terminal 1, Shiseido’s pop up store, The Ultimune Red Vibe Street Animation, adds a splash of vibrant color to the transit departure hall.Created to celebrate the exclusive travel retail pre-launch of Shiseido’s revitalized Ultimune power infusing concentrate and product campaign #StrongSouls, the eye catching animation also introduces the 24 hour Defense Mist Duo.
Opening the animation was Shiseido Travel Retail Asia Pacific’s General Manager, Kenji Calméjane. He talked of the strong trinity between Changi Airport Group, Shilla Duty Free and Shiseido that had made the event possible.Commenting on the launch he said:“We at Shiseido Travel Retail, possibly the fastest growing cosmetic group in the global duty free industry, offer our customers in Singapore our very first travel retail worldwide exclusive prelaunch. I believe our group has a particular position in the industry as one of the very few multi brand players covering all categories, skincare make up and fragrances with brands such as Shiseido, Nars, Dolce & Gabbana.From elite luxury to value for many, we want to accomplish our vision to reach and offer our brands to one billion customers by 2020.”
The global success of Ultimune Power Infusng Concentrate in 2014 was a symbol of Shiseido’s rejuvenation becoming the best-selling product for the company with one bottle sold every 13 seconds.
Calméjane explained that the product campaign #StrongSouls is a celebration of energetic liberated femininity, celebrating women’s strength and the confidence and joy that stems from it.
Also present at the opening was: The Shilla Duty Free’s Vice-President, Global Merchandising Division Raelene Johnson, and Managing Director Phil Yoon; Changi Airport Group’s Executive Vice-President, Commercial Lim Peck Hoon; and Changi Airport Group Senior Vice-President Airside Concessions, Teo Chew Hoon.
Speaking exclusively to Asia Duty Free, Changi Airport Group Senior Vice-President Airside Concessions, Teo Chew Hoon praised the launch saying: “Shiseido is the fastest growing brand and this outpost in amazing in its scale, interactivity and the set up, it is really one of our best outposts.”
At the Animation, Customers can receive exclusive rewards after completing the #StrongSouls journey around the animation at three zones: Shake It, Snap It –by creating user-generated GIFs and photos with Singapore inspired filters; Wall of Strength – where customers can leave motivational messages; and Beauty Bar – where travelers can receive a skin immunity check and skincare consultation from Shiseido beauty consultants.