May 1 2018  |  Spirits & Tobacco

Whitley Neill adds fragrant variant to gin portfolio

By Mary Jane Pittilla

Cool, fragrant lemongrass contrasts with warm ginger notes to give this 43%abv gin a distinctive flavor

Whitley Neill Lemongrass & Ginger Gin is the latest variant to join the award-winning handcrafted dry gin collection that will be showcased in Singapore next week as Halewood Wines & Spirits makes its debut appearance at TFWA Asia Pacific (Booth: B14 Basement 2).

The event also marks the announcement of the launch of Halewood’s partnership with MG Cellars Ltd as its dedicated travel retail partner in the Asia Pacific region.

A long-standing duty free specialist in the region, MG Cellars will now offer the Halewood gin portfolio alongside its existing brands.

Cool, fragrant lemongrass contrasts with warm notes of ginger to give this new full-strength 43%abv gin a distinctive and enticing flavor.

Whitley Neill Lemongrass & Ginger Gin joins the original Whitley Neill Handcrafted Dry Gin and its flavored gin variants Rhubarb & Ginger, Quince, Blood Orange, and Raspberry, each presented in a travel-exclusive one litre bottle.

Kathleen Gentzbourger President, MG Cellars Ltd, said: “The demand for craft spirits continues to grow among customers in Asia Pacific, and we are delighted to partner with Halewood in bringing Whitley Neill Gin to travel retail in the region.”

Simon Roffe, Managing Director Global Travel Retail, Halewood Wines & Spirits, added: “Halewood is very pleased to be making its debut at TFWA Asia Pacific. Since we launched in travel retail just a couple of years ago, our portfolio of premium spirits, led by the Whitley Neill handcrafted gins, has made extraordinary progress with listings in airports, airlines and ferry companies all over Europe and the first steps already taken in the border shops and airports of North America.

“With gin mixes topping the menu in trendy cocktail bars all over Asia, and a rapidly developing demand for premium gins in both duty free and domestic markets, we are confident that now is the moment to launch Whitley Neill classic and flavored gins in this region.”

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