October 11 2018  |  Fashion, Bags & Accessories

Buckley receives rave reviews on SS19 Women’s and Men’s Collections

By Hibah Noor

Global fashion jewelry brand Buckley London has reported a successful and positive response after an exclusive sneak preview of the upcoming Spring Summer 2019 collections at the recent TFWA World Exhibition in Cannes.

The brand not only showcased the latest additions to its women’s collections, but also debuted its new men’s collection (below) for the first time at Cannes.

Ahead of the official season launch in February 2019, visitors to the Buckley London stand were treated to a sneak peak of seven brand-new women’s collections. Primarily taking inspiration from strong female figures, each collection has been designed to feel contemporary yet classic, affordable yet luxury. After such great success and reports of increased sales YOY, the new Be Charmed range has continued to grow with additional collections, Paradise and Eastern Wishes.

The Goulding collection (below) was a hit with the buyers and was highly commended for its contemporary, on-trend design and polished gold plate finish. The debuting men’s collections proved to be a success, with a positive response on the innovative designs, quality materials and extensive range of styles to suit everyone.

Airline customers were also presented with inflight exclusive sets, including the new Wanderlust collection with pieces such as the Jetsetter Charm Set with Necklace and the Tropical Charm Bracelet/Necklace. The intricate design, gold tone and subtle messaging on the Sunshine Script pieces made this a popular collection with buyers, commenting on its versatility and attention to detail.

Another highlight of the exhibit were the sleek brightly colored displays, each representing the collections with strong lifestyle imagery or exquisite landscape backgrounds.

Buyers were impressed with the selection of display units available to purchase to enhance the brand presence within their own retail space, including the new style slimline 4-sided freestanding floor unit that has been carefully designed to offer valuable space-saving in store whilst displaying an optimum number of products, says the brand.

Amy Donlon, Head of Sales and Marketing for Buckley London, said: “This years’ TFWA Cannes show was a huge success for Buckley London with an abundance of visitors to the stand and securing 10 prospective new customers, plus plans for increased footprint with key retail customers. Not only did the new product collections receive great feedback, but customers were stunned by the polished look of the stand and the innovative units displayed in a retail style environment. We look forward to catching up with our contacts from Cannes in the coming weeks and anticipate a strong start to 2019 with the launch of these stunning new collections.”

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