February 5 2018  |  Fashion, Bags & Accessories

New Diesel store opens its doors at Shanghai Pudong Airport Terminal 2

By Jas Ryat

Diesel started off 2018 with a new store opening at Shanghai Pudong Airport Terminal 2 in partnership with Orient King Power.

The new Diesel store concept is meant to help customers feel at home

The Diesel store design concept was conceived in collaboration with Japanese architect firm Won-derwall, headed by interior designer Masamichi Katayama. The idea is an apartment's space, like a symbolic new house for the brand, whose aim is indeed to create a distinctive atmosphere, combining it with the brand’s identity, where the customer can feel “at home”.

Customers are able to explore the Spring Summer 2018 Collection, ranging from apparel to accessories for woman and men as well as a selection of denim and JoggJeans

A collection made for self-expression, encouraging the clashing and contrasting of pieces to create your own unique style.

Bright colors meet utility this season, inspired by Burning Man festival style and throw-it-on boy/girl easiness. There’s particular attention to authentic, 90s-influenced pale denim featuring a variety of treatments, rips, raw edges and floating stitches.

Moreover, at Diesel Store in Pudong T2, travelers can have the pleasure to lay their hands on the newly launched ‘Diesel for AC Milan Capsule Collection’.

Diesel opened many new stores from Yangon, Hawaii Guam and Waikiki to the most recent at Changi Airport, Singapore in October 2017 , where Diesel has partnered with Lagardère Travel Retail



Brand News

August 13 2018

Amarula raises global awareness…

African cream liqueur brand Amarula, in partnership with WildlifeDirect, has marked World Elephant Day, an international…

By Mary Jane Pittilla

August 13 2018

Loch Lomond Whiskies swings into…

Loch Lomond Whiskies marked its first year as ‘The Spirit of The Open’ with a series of exciting golf-themed global travel…

By Mary Jane Pittilla

August 13 2018

Grey Goose Vodka stages summer…

Grey Goose Vodka is running a twin engagement campaign with shoppers at Mumbai and Paris Charles de Gaulle airports.

By Mary Jane Pittilla

August 7 2018

Haribo introduces travel-exclusive…

Haribo is continuing to upgrade its presence in global travel retail with the introduction of brightly colored, travel-exclusive…

By Mary Jane Pittilla

August 7 2018

Hershey brings Chocolate World…

The Hershey Company and DFS Group have partnered to create a dynamic pop-up promotional space…

By Mary Jane Pittilla

August 7 2018

Bottega to stage Spirit of Peace…

Sandro Bottega, owner and Managing Director at Bottega S.p.A., is to commemorate the tragic dropping of the Hiroshima atomic…

By Jas Ryat

August 7 2018

Old Forester Birthday Bourbon turns…

Old Forester Bourbon whiskey will introduce its 18th Birthday Bourbon, the annual limited release created to mark the birthday…

By Jas Ryat

August 7 2018

Puressentiel to launch aromatherapy…

French aromatherapy specialist Puressentiel, which made aromatherapy accessible thanks to ready-to-use formulas, will be…

By Mary Jane Pittilla

August 7 2018

Family Brands Alliance to make…

The Family Brands Alliance, comprising three family-owned spirits businesses, is set to return to the TFWA World Exhibition…

By Jas Ryat

Copyright 2018 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap