New Diesel store opens its doors at Shanghai Pudong Airport Terminal 2
Diesel started off 2018 with a new store opening at Shanghai Pudong Airport Terminal 2 in partnership with Orient King Power.
The Diesel store design concept was conceived in collaboration with Japanese architect firm Won-derwall, headed by interior designer Masamichi Katayama. The idea is an apartment's space, like a symbolic new house for the brand, whose aim is indeed to create a distinctive atmosphere, combining it with the brand’s identity, where the customer can feel “at home”.
A collection made for self-expression, encouraging the clashing and contrasting of pieces to create your own unique style.
Bright colors meet utility this season, inspired by Burning Man festival style and throw-it-on boy/girl easiness. There’s particular attention to authentic, 90s-influenced pale denim featuring a variety of treatments, rips, raw edges and floating stitches.
Moreover, at Diesel Store in Pudong T2, travelers can have the pleasure to lay their hands on the newly launched ‘Diesel for AC Milan Capsule Collection’.