August 7 2018  |  Confectionery & Fine Foods

East India Company to boost Wellness tea range at Cannes show

By Jas Ryat

The East India Company’s Wellness range of teas includes RELAX – Lemongrass & Turmeric; PROTECT – Matcha & Turmeric; FEEL GOOD – Gaba Oolong; and SOOTHE – Barley & Mint Infusion

The East India Company is set to celebrate a modern blend of two tea traditions with the exclusive launch of its Matcha&Chai Blend Green Tea at the TFWA World Exhibition in October (Stand number: Red Village J1).

The contemporary fusion of these two distinctive and exotic teas creates a harmonious balance of refreshment and comfort to reset, revive and restore inner balance, the company said.


The family of new Wellness teas and infusions contain all-natural ingredients and help to restore your inner balance

The product joins the company’s family of new Wellness teas and infusions. It contains pure matcha fused with all-natural chai spice.

“This exquisite matcha is a lovely vibrant green color with the revitalizing pungency of classic natural spices,” said Lalith Lenadora, Tea Master.

The tea has a delicate, smooth balance, enriched with a creamy taste. It can be enjoyed as a booster shot in the morning in place of an espresso or with milk as a latte.

It can be made with soya or almond milk for a varied profile, or with sweetened condensed milk for a twist on the classic Indian masala chai.

The ingredients are matcha, cardamom, ginger, cinnamon and the company’s secret Bombay spice mix.

The matcha green tea comes from a garden run by the Hattori family in Japan. Hattori-san grinds the Tencha base in a traditional stone mill just before shipping, ensuring freshness.

East India Company’s range of teas and infusions are made with all-natural ingredients and help to restore your inner balance, according to the firm.

The Wellness range includes: RELAX – Lemongrass & Turmeric (50g); PROTECT – Matcha & Turmeric (50g); FEEL GOOD – Gaba Oolong (50g); and SOOTHE – Barley & Mint Infusion (50g).

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