August 7 2018  |  Confectionery & Fine Foods

East India Company to boost Wellness tea range at Cannes show

By Jas Ryat

The East India Company’s Wellness range of teas includes RELAX – Lemongrass & Turmeric; PROTECT – Matcha & Turmeric; FEEL GOOD – Gaba Oolong; and SOOTHE – Barley & Mint Infusion

The East India Company is set to celebrate a modern blend of two tea traditions with the exclusive launch of its Matcha&Chai Blend Green Tea at the TFWA World Exhibition in October (Stand number: Red Village J1).

The contemporary fusion of these two distinctive and exotic teas creates a harmonious balance of refreshment and comfort to reset, revive and restore inner balance, the company said.


The family of new Wellness teas and infusions contain all-natural ingredients and help to restore your inner balance

The product joins the company’s family of new Wellness teas and infusions. It contains pure matcha fused with all-natural chai spice.

“This exquisite matcha is a lovely vibrant green color with the revitalizing pungency of classic natural spices,” said Lalith Lenadora, Tea Master.

The tea has a delicate, smooth balance, enriched with a creamy taste. It can be enjoyed as a booster shot in the morning in place of an espresso or with milk as a latte.

It can be made with soya or almond milk for a varied profile, or with sweetened condensed milk for a twist on the classic Indian masala chai.

The ingredients are matcha, cardamom, ginger, cinnamon and the company’s secret Bombay spice mix.

The matcha green tea comes from a garden run by the Hattori family in Japan. Hattori-san grinds the Tencha base in a traditional stone mill just before shipping, ensuring freshness.

East India Company’s range of teas and infusions are made with all-natural ingredients and help to restore your inner balance, according to the firm.

The Wellness range includes: RELAX – Lemongrass & Turmeric (50g); PROTECT – Matcha & Turmeric (50g); FEEL GOOD – Gaba Oolong (50g); and SOOTHE – Barley & Mint Infusion (50g).

Brand News

October 18 2018

Celebrate autumn with Leonidas…

Leonidas Maître Chocolatier would like to welcome the autumn season with the limited edition Truffle Festival. The three…

By Jas Ryat

October 16 2018

Davidoff’s new holiday gifts hail…

This holiday season, Davidoff has introduced new gift formats, including Davidoff Tubos and Gift Selections

By Mary Jane Pittilla

October 16 2018

IWSR highlights importance of travel…

Travel retail remains a vital channel and key focus for the leading beverage alcohol producers, according to the IWSR Trends…

By Jas Ryat

October 15 2018

Furla’s first-half travel retail…

Furla Group’s turnover hit €252 million in the first half of 2018 – a 10.6% increase over the same period last year

By Mary Jane Pittilla

October 15 2018

DFWC welcomes research postponement…

At the first official World Health Organization meeting of the countries that have ratified…

By Mary Jane Pittilla

October 11 2018

M&M’s® to drive confectionery growth…

Mars Wrigley Confectionery International Travel Retail addressed the number one challenge for the category in the industry…

By Hibah Noor

October 11 2018

Buckley receives rave reviews on…

Global fashion jewelry brand Buckley London has reported a successful and positive response after an exclusive sneak preview…

By Hibah Noor

October 9 2018

Pernod Ricard GTR hosts new discussion…

In a marked departure from previous years, Pernod Ricard Global Travel Retail (PRGTR) hosted its first ever ‘In conversation…

By Jas Ryat

October 9 2018

Whyte & Mackay enters premium gin…

In line with its commitment to innovate, invest and inspire, Whyte & Mackay unveiled two new contemporary spirits brands…

By Steve Pawlett

Copyright 2018 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap