August 8 2018  |  Retailers

Paradies Lagardère wins concessions award at Dallas Fort Worth International Airport

By Hibah Noor

Paradies Lagardère was awarded two new g travel essential locations at the Dallas Fort Worth International Airport (DFW), Univision and Relay. Univision will be in Terminal C, while Relay, a new concept at the airport, will be in pre-security in Terminal D.

Paradies Lagardère considered the airport’s objectives and goals and the needs of its travelers and employees to create the winning bid. Terminal C is the busiest terminal at DFW, and Terminal D is in the middle of a renovation and expansion. Both terminals serve international leisure travelers, and many of the traveler demographics at DFW regularly use technology. These concepts will address basic traveler and airport employee needs, as well as deliver customer-focused and engaging experiences utilizing innovation and technology.

“Paradies Lagardère is thrilled with the opportunity to continue to build upon our successful partnership with DFW airport,” said Gregg Paradies, president and CEO, Paradies Lagardère. “We’re confident these new concepts will not only serve traveler’s needs, but they will enjoy the fun technology we’ve put into the stores, including news in two languages on high-definition screens and the selfie screen in our Univision store, and the Flowbox screen in the Relay store.”

The travel essential concepts proposed in Paradies Lagardère’s winning bid include:

  • A trusted, recognized and renowned name in news, communication and entertainment for 55 years, Univision is the leading multi-media company serving Hispanic America. A popular airport store brand, the Univision travel essential store offers travel accessories such as beverages, HBA items and souvenirs. This store will provide travelers a fun, interactive wow factor: a “selfie screen” outside the store that allows travelers to take and share pictures of themselves.
  • Relay, a proprietary Paradies Lagardère brand with 1,400 stores in 23 countries, is a one-stop-shop travel essential concept designed to meet the needs of a diverse traveler demographic. With a bold, modern layout and design, customers will be able to find everything from snacks to water to reading materials. This Relay store will incorporate Flowbox, a new generation LED display that will add an interactive visual display in the store, and reflect events in the city and at the airport. The store will also offer travelers illy Coffee.

Both concepts will allow customers the convenience of easy pay options such as Apple Pay, Samsung Pay and Mobile POS.


Brand News

August 13 2018

Amarula raises global awareness…

African cream liqueur brand Amarula, in partnership with WildlifeDirect, has marked World Elephant Day, an international…

By Mary Jane Pittilla

August 13 2018

Loch Lomond Whiskies swings into…

Loch Lomond Whiskies marked its first year as ‘The Spirit of The Open’ with a series of exciting golf-themed global travel…

By Mary Jane Pittilla

August 13 2018

Grey Goose Vodka stages summer…

Grey Goose Vodka is running a twin engagement campaign with shoppers at Mumbai and Paris Charles de Gaulle airports.

By Mary Jane Pittilla

August 7 2018

Haribo introduces travel-exclusive…

Haribo is continuing to upgrade its presence in global travel retail with the introduction of brightly colored, travel-exclusive…

By Mary Jane Pittilla

August 7 2018

Hershey brings Chocolate World…

The Hershey Company and DFS Group have partnered to create a dynamic pop-up promotional space…

By Mary Jane Pittilla

August 7 2018

Bottega to stage Spirit of Peace…

Sandro Bottega, owner and Managing Director at Bottega S.p.A., is to commemorate the tragic dropping of the Hiroshima atomic…

By Jas Ryat

August 7 2018

Old Forester Birthday Bourbon turns…

Old Forester Bourbon whiskey will introduce its 18th Birthday Bourbon, the annual limited release created to mark the birthday…

By Jas Ryat

August 7 2018

Puressentiel to launch aromatherapy…

French aromatherapy specialist Puressentiel, which made aromatherapy accessible thanks to ready-to-use formulas, will be…

By Mary Jane Pittilla

August 7 2018

Family Brands Alliance to make…

The Family Brands Alliance, comprising three family-owned spirits businesses, is set to return to the TFWA World Exhibition…

By Jas Ryat

Copyright 2018 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap