February 6 2018  |  Retailers

Paradies Lagardère unveils two hi-tech TripAdvisor travel stores

By Hibah Noor

TripAdvisor’s Phoenix Sky Harbor International Airport store will include interactive tools to help travelers plan their perfect trip


TripAdvisor’s travel essentials store at Houston George Bush Intercontinental Airport is located at Gate A14


Paradies Lagardère and TripAdvisor, the world’s largest travel website, has announced two new travel stores at Houston George Bush Intercontinental Airport (IAH) at Gate A14, and Phoenix Sky Harbor International Airport (PHX) in Terminal 4.

With more than 455 million monthly visitors, TripAdvisor helps travelers worldwide find the latest reviews and lowest prices. In addition to offering travel essentials, these TripAdvisor branded stores feature a large, interactive screen that travelers can use to learn more about the surrounding area.

With just a tap, customers are able to easily access the latest TripAdvisor reviews and traveler photos for nearby hotels, attractions, restaurants and more to help them plan their perfect trip.

“Paradies Lagardère works with its airport and brand partners to create enhanced customer experiences and stay on the cutting edge of offering innovation and technology,” said Gregg Paradies, President and CEO at Paradies Lagardère.

“The TripAdvisor travel essential concepts both include an interactive tool that’s entertaining, fun, and truly useful in helping travelers. We’re thrilled to continue to bring this pioneering travel essential store to airports throughout North America, and this unique store is a great addition to the already strong retail programs at IAH and PHX.”

“We are thrilled to be partnering with Paradies Lagardère and extending the reach of the TripAdvisor brand into the George Bush Intercontinental and Phoenix Sky Harbor International Airports,” said Nicole Brown, Senior Director of Brand Partnerships, TripAdvisor.

“The TripAdvisor travel retail store concept allows us to further our mission of helping travelers worldwide plan and book the perfect trip by offering them a convenient way to purchase all the travel essentials, as well as quick access to our more than 570 million reviews and opinions on 7.3 million accommodations, restaurants and attractions via innovative in-store touchscreens.”

Paradies Lagardère’s partnership with TripAdvisor began in 2016. The stores at IAH and PHX, along with the store at Toronto Pearson International Airport, are already exceeding expectations and sales, said Brown, and all have opened in less than six months.

Paradies Lagardère will introduce one more TripAdvisor concept in 2018 in Raleigh–Durham International Airport (RDU) in North Carolina.

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