June 13 2018  |  Airlines & Airports

Calgary Airport Authority unveils new strategic direction and North Star brand

By Mary Jane Pittilla

Calgary Airport Authority has announced its new strategic direction and vision statement, referred to as the North Star.

The authority’s new direction will focus on elevating guest experiences to drive economic growth for Calgary and Alberta.

As part of the policy, a refreshed visual identity for YYC Calgary International Airport was also unveiled.

The North Star vision statement runs: “We create effortless and memorable airport experiences that reflect Calgary's legendary hospitality and our region's natural beauty.”

Bob Sartor, President and CEO, Calgary Airport Authority, said: “We are thrilled about the promise of our North Star and the positive impact this will have on our guests for many years to come. By placing our guests at the heart of everything we do, creating an experience that is reflective of the city and region we serve, and by providing the best value to our airline partners, we will be a key economic engine well into the future.”

Inspired by the things that make Calgary and southern Alberta unique, Calgary Airport Authority is creating a plan for the airport that aims to reflect the city and region, and encouraging visitors to return.

The plan includes a fresh approach to retail and service offerings at YYC; improvements to airport processes; domestic terminal enhancements; and leveraging the campus development plan with the appropriate mix of businesses.

With an increased focus on enhancing the experience, Calgary Airport Authority’s new Vice-President of Marketing and Guest Experience, Michael Hayward, added: “We’re focusing on authentic western hospitality as we improve the experience for YYC guests. At the same time, our upcoming domestic terminal improvements and enhanced visual identity will reflect the beauty of the city and province.”

Improvements in the domestic terminal have begun. The new identity system is on display in the domestic check-in areas, soon to expand to the improvements under way in domestic arrivals.

Calgary Airport Authority is a not-for-profit organization incorporated under the Regional Airports Authorities Act of Alberta. Calgary Airport Authority is responsible for the management, operation and development of YYC Calgary International Airport and Springbank Airport (YBW).

YYC welcomed 16.3 million passengers in 2017, supporting more than 50,000 jobs and generating billions of GDP per annum in economic activity.

Brand News

August 13 2018

Amarula raises global awareness…

African cream liqueur brand Amarula, in partnership with WildlifeDirect, has marked World Elephant Day, an international…

By Mary Jane Pittilla

August 13 2018

Loch Lomond Whiskies swings into…

Loch Lomond Whiskies marked its first year as ‘The Spirit of The Open’ with a series of exciting golf-themed global travel…

By Mary Jane Pittilla

August 13 2018

Grey Goose Vodka stages summer…

Grey Goose Vodka is running a twin engagement campaign with shoppers at Mumbai and Paris Charles de Gaulle airports.

By Mary Jane Pittilla

August 7 2018

Haribo introduces travel-exclusive…

Haribo is continuing to upgrade its presence in global travel retail with the introduction of brightly colored, travel-exclusive…

By Mary Jane Pittilla

August 7 2018

Hershey brings Chocolate World…

The Hershey Company and DFS Group have partnered to create a dynamic pop-up promotional space…

By Mary Jane Pittilla

August 7 2018

Bottega to stage Spirit of Peace…

Sandro Bottega, owner and Managing Director at Bottega S.p.A., is to commemorate the tragic dropping of the Hiroshima atomic…

By Jas Ryat

August 7 2018

Old Forester Birthday Bourbon turns…

Old Forester Bourbon whiskey will introduce its 18th Birthday Bourbon, the annual limited release created to mark the birthday…

By Jas Ryat

August 7 2018

Puressentiel to launch aromatherapy…

French aromatherapy specialist Puressentiel, which made aromatherapy accessible thanks to ready-to-use formulas, will be…

By Mary Jane Pittilla

August 7 2018

Family Brands Alliance to make…

The Family Brands Alliance, comprising three family-owned spirits businesses, is set to return to the TFWA World Exhibition…

By Jas Ryat

Copyright 2018 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap