October 17 2017  |  Spirits & Tobacco

William Grant & Sons launch a series of innovative whiskies in travel retail

By Wendy Morley

WGS made good use of its booth and the time at the TFWA World Exhibition & Conference in Cannes earlier this month, with an afternoon of launches.

Brand Ambassadors join with Master Distiller for an expansive launch in Cannes

Originally launched domestically in September 2016, the Glenfiddich Experimental Series this year was introduced to Global Travel Retail. Celebrating the brand’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky, the Experimental series launched with two initial releases: the Glenfiddich IPA Experiment and Project XX (pronounced “twenty”).

In the making of Glenfiddich IPA, a new craft beer was also created

The Glenfiddich IPA Experiment marks the world’s first single malt Scotch whisky finished in India Pale Ale (IPA) craft beer casks. Kinsman created the Glenfiddich IPA Experiment in collaboration with a local Speyside craft brewer, who shares a passion for innovative flavours. They worked together to create a zesty IPA that would season the whisky casks.

Glenfiddich's travel retail range, including new releases

For Project XX, Kinsman invited 20 whisky experts, from 16 countries around the world, to explore and each select a cask from a warehouse at the Glenfiddich Distillery. The experts, from the US, Canada, France, Germany, Taiwan, China, South East Asia, Ukraine, Brazil, England, Scotland, Mexico, The Netherlands, South Korea, Russia and South Africa, descended onto Dufftown to take part in this global experiment. Each of these 20 selections, chosen from some of the most unusual whiskies in Glenfiddich’s unrivalled stocks, went into the final liquid, skilfully produced by Kinsman.

Tullamore D.E.W. hearkens back to the Irish history in the Caribbean with its new Rum Cask Finish XO

In Cannes, after a tasting of these two liquids, guided by Glenfiddich’s Malt Master himself, Brian Kinsman, the floor – and our tastebuds – were opened to John Quinn, Global Brand Ambassador for Tullamore D.E.W.

Not to be outdone by its whisky cousin north across the Irish Sea, Tullamore D.E.W. also released an innovative variant during the busiest global travel retail event of the year: Tullamore D.E.W. XO Caribbean Rum Cask Finish.

Starting with the original triple distilled, triple blend, triple wood matured Irish whiskey, Tullamore D.E.W. is then finished in first-fill XO Caribbean rum casks, developing a smoothly satisfying flavour with layers of sweetness and tropical notes.

This creation was inspired by the Irish role in the early development of rum in the Caribbean. In the 16th and 17th centuries more than 50,000 Irish emigrants arrived in the “West Indies,” where it is believed their experience of whiskey distilling became blended with local expertise, playing an instrumental role in the inception and growth of the Caribbean rum business.

Upon the release, Brand Ambassador John Quinn said: “At our Tullamore Distillery, we are constantly experimenting with our whiskey making. Tullamore D.E.W. XO Caribbean Rum Cask Finish was just one of many trials inspired by our work on the Beauty of Blend, but immediately stood out to our whiskey makers as being something truly special.”

Brand News

September 21 2018

Lancel makes a come back to Cannes…

​Lancel announces its return to the TFWA WE exhibition in Cannes, stand RE15, Riviera Village.

By Hibah Noor

September 20 2018

Bottega Prosecco moves up in IWSR…

​Bottega Prosecco is now number two in the global travel retail market among Champagne and sparkling wine brands, according…

By Steve Pawlett

September 20 2018

Al Fakher reconfirms its position…

​Based out of the UAE, Al Fakher has been passionately establishing itself as the leader since 1999 and is recognized as…

By Hibah Noor

September 20 2018

Butlers Chocolate Café brings a…

​The Arabian Gulf sees its third opening of a Butlers Chocolate Café with a new location opening in King Khalid Airport T5,…

By Jas Ryat

September 20 2018

Familia Torres inaugurates its…

​Familia Torres’s new Purgatori winery in Les Garrigues, in Lleida, is up and running with…

By Jas Ryat

September 20 2018

Mondelez targets gifting and impulse…

​Mondelez World Travel Retail will showcase a new line-up of travel retail exclusives from power brands Toblerone, Cadbury…

By Hibah Noor

September 20 2018

Furla SS19 collection set to wow…

​Furla unveils its Spring Summer 2019 collection at TFWA World Exhibition in Cannes, stand B2, Bay Village.

By Jas Ryat

September 20 2018

Mars presents new advertising campaign

​Mars International Travel Retail (ITR) will be announcing a new range of products and packaging for M&M’s as well as Skittles…

By Steve Pawlett

September 20 2018

Tito’s Handmade Vodka makes Cannes…

Fifth Generation Inc. is premiering its range of bottle formats for Tito’s Handmade Vodka in Cannes at stand H17, Blue Village,…

By Steve Pawlett

Copyright 2018 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap