Baltona Duty Free wins exclusive concession at Tallinn Airport and promises powerful sense of place

 

Baltona Duty Free’s seven-year contract at Lennart Meri Tallinn Airport will start in the first quarter of 2018, offering “a powerful and authentic flavor of the region”
 
Baltona Duty Free, a division of Flemingo International Group, has been awarded an exclusive duty free concession at Lennart Meri Tallinn Airport, giving the Polish operator its first branded retail presence in the Baltic states.
 
Following its successful bid, Baltona Duty Free has secured a seven-year contract starting in the first quarter of 2018. The operator promises “an exciting new expression of sense of place at Tallinn Airport”.
 
A major development program at the Estonian airport is creating a significant expansion of capacity, including a radical transformation of the retail space. The combination of the new design and a significantly expanded emphasis on local products will aim to express “a powerful and authentic flavor of the region”, the company said, further enhancing the sense of place at Estonia’s largest airport.
 
Specializing in retail operations at regional airports, Baltona will operate three shops with a total area of 980 square meters, with the largest of the shops (around 800 square meters) incorporating the airport’s first walk-through format. The two other stores (totaling 180 square meters) will provide last-minute shops for transiting and Non-Schengen passengers. 
 
The main duty free shop will provide a strong core offer that integrates extensive local specialties, including fine foods, souvenirs and traditional Estonian products
 
The main duty free shop will provide a strong core offer that integrates extensive local input. The core categories, including perfumes and cosmetics, tobacco, confectionery and liquor as well as fashion, accessories and jewelry, are supplemented by a range of local specialties, including fine foods, souvenirs and traditional Estonian products.
 
A special tasting zone within the main store will immerse customers in an authentic Estonian experience.
 
The design of the retail space, by London-based travel retail design specialist The Design Solution, will integrate traditional elements of Estonian culture with leading-edge technology and has an emphasis on local natural materials, particularly in the strong use of local timbers to reflect the fact that 50% of Estonia’s land area is covered by forests. 
 
Nick Taylor, Director, The Design Solution, said: “We wanted the space to feel absolutely integrated into the fabric of the airport, giving passengers a seamless experience born out of a strong sense of place.”
 
Tallinn Airport Chief Commercial Officer Eero Pärgmäe commented: “We are delighted to welcome Baltona to Tallinn Airport as the exclusive duty free operator in our newly developed airside space. Baltona has demonstrated not only a clear alignment to our vision for the airport but also a clear understanding of the needs of the retail customer. We are confident that, together, we can drive a new level of commercial performance for both companies and create engaging, exciting and satisfying retail experiences for the customer at Tallinn Airport.” 
 
Marcin Kiryluk, Business Development Manager, Baltona, added: “We are proud to have been selected by Tallinn Airport to deliver the retail operation in this extraordinary new space, which combines a dynamic retail experience with a powerful sense of place. The close cooperation between Baltona, Tallinn Airport and The Design Solution has helped to create an entertaining and meaningful retail experience that gives the shopper an authentic and memorable flavor of Estonia.”
 
The retail space design will integrate traditional elements of Estonian culture with leading-edge technology and has an emphasis on local natural materials