Fiorelli jewelry flies high on


Fiorelli’s popular bracelet features dark blue metallic beads and a single drop heart charm

Sales and marketing agency Travel Retail Connections has reported that its Fiorelli Costume bracelet has reached the top sales spot onboard 

Sales in the first month revealed that the classic stretch bracelet was the number one selling jewelry item and fourth out of 26 products in the gift and lifestyle category.

The bracelet, featuring dark blue metallic beads and a single drop heart charm, complete with co-ordinating Fiorelli gift packaging, is from the Fiorelli Costume 2014 Autumn/Winter collection. Buying Manager Kirsty Crowther said: “We are pleased with the success of the current Fiorelli bracelet. As a result of its performance we have decided to extend the listing so it is available to passengers traveling with us this summer. We are also listing the Rose Quartz version, with rose gold-plated heart charm, from Fiorelli’s current range. Both bracelets will be available onboard from May 1 and with a selling price of £12 (US$18) they are perfect for driving volume sales.”

The bracelet can also be produced in a variety of colors, allowing retailers to offer color exclusives to their customers, subject to minimum order quantities.

Richard Cox, Sales Director at Fiorelli licensee Gecko Jewellery, said: “We are delighted with the success onboard so far and the interest we have received from other retailers. The sales figures from have been extremely encouraging and have exceeded our sales projections. We are looking forward to working with Travel Retail Connections during 2015 and beyond to continue the development of the Fiorelli Jewellery brand within duty free and travel retail.” 

Fiorelli Jewellery’s catwalk-inspired and classic collections range from 925 silver designs to fashion-led costume pieces, offering on-trend updates every season.