William Grant grows whisky category through theater

Feb 26 | William Grant is no stranger to theater in its activations, and that theatricality will be part of the company’s whisky marketing strategy over the coming year, beginning at the IAADFS Duty Free Show of the Americas this year, where visitors can take part in the company’s “Adopt a Monkey” activation for its Monkey Shoulder blended malt in booth 100. more >>

William Grant grows whisky category through theater
 

Diageo releases new skyline range

Feb 24 | The success of Diageo’s 2013 Johnnie Walker Blue Label Skyline Collection was so great that Diageo Global Travel Middle East (GTME) has recently announced a new series, called the Johnnie Walker Blue Label Cities Collection. more >>

Diageo releases new skyline range
 

Clogau to bring Welsh heritage to Americas

Feb 18 | Welsh gold jewelry brand Clogau is poised to bring its travel retail offering to the Americas, following two successful years of expansion into the Middle East and Asian markets, including two stand-alone stores in China. more >>

Clogau to bring Welsh heritage to Americas
 

Leonidas lines up new flavors for Easter

Feb 18 | Belgian chocolatier Leonidas has created a new assortment of chocolate eggs to mark the Easter holiday season. more >>

Leonidas lines up new flavors for Easter
 

Diageo releases new travel retail exclusive limited edition John Walker & Sons King George V in time for Chinese New Year

Feb 12 | Diageo has released an elegant limited edition design of the award-winning John Walker & Sons King George V as a travel retail exclusive. more >>

Diageo releases new travel retail exclusive limited edition John Walker & Sons King George V in time for Chinese New Year
 

The 2015 Bacardi Cruise Competition finalists have been announced

Feb 10 | The final five finalists have been chosen in Bacardi’s 10th annual Cruise Competition. Out of 2,500 entrants the competition will be whittled down to one winner, to be chosen and announced on March 20, 2015 at the finals in Miami. more >>

The 2015 Bacardi Cruise Competition finalists have been announced
 

Hendrick’s gin is a M.I.N.D. blower once again

Feb 10 | For the weary traveler at Singapore’s Changi airport, William Grant offers the Hendrick’s Gin “Manipulatory and Invasive Neural Distorter Blower,” affectionately referred to as the M.I.N.D. Blower. more >>

Hendrick’s gin is a M.I.N.D. blower once again
 

Distell is declared Distiller of the Year

Feb 10 | In its 2015 Icons of Whisky competition, Whisky magazine declared Distell the Distiller of the Year in the category called “Rest of the World.” This category encompasses all countries of the world from outside Scotland and the US. more >>

Distell is declared Distiller of the Year
 

Neuhaus honors artist in new gift boxes

Feb 10 | Belgian chocolatier Neuhaus has honored one of Belgium’s most famous artists by creating two artistic gift boxes. more >>

Neuhaus honors artist in new gift boxes
 

Maui Jim roams from street to beach

Feb 5 | US sunglasses specialist Maui Jim has introduced seven new designs for Spring 2015 that offer men beach-to-street style. more >>

Maui Jim roams from street to beach
 

Bottega partners with Interbrands USA

Jan 28 | Bottega’s distinctive gold bottle will now be distributed by Interbrands more >>

Bottega partners with Interbrands USA
 

Bowmore launches travel retail limited edition Black Rock gift set

Jan 28 | Bowmore’s Black Rock, one of the company’ three travel retail exclusives inspired by the rugged land near the distillery on the island of Islay, has proven to be a favorite for whisky aficionados who like a smoky, peaty dram. more >>

Bowmore launches travel retail limited edition Black Rock gift set
 

East meets west as byejoe comes to DFS in the US

Jan 27 | China’s most popular spirit, baijiu, has now been reinvented for the western customer as byejoe. more >>

East meets west as byejoe comes to DFS in the US
 

Davidoff helps passengers fill time beautifully

Jan 27 | Coinciding with the company’s launch of its new Nicaragua cigar toward the end of last year, Davidoff figured prominently in Dubai Duty Free. more >>

Davidoff helps passengers fill time beautifully
 

Neuhaus celebrates 100 years of the ballotin and Chinese New Year

Jan 26 | To mark the 100th anniversary of the invention of the Belgian chocolatier’s ballotin, Neuhaus has created an exclusive collection of three vintage ballotins. more >>

Neuhaus celebrates 100 years of the ballotin and Chinese New Year