Top Brands expanding operations at the airport in El Salvador


This rendering depicts one of Top Brand International’s new stores at Monseñor Oscar Arnulfo Romero International Airport in El Salvador
Top Brand International will soon have 11 stores at the international airport in El Salvador
The second half of 2017 is looking good for Panama-based Top Brands International, as the company expands its operations in El Salvador.
Company president Danny Yohoros recently spoke with Americas Duty Free & Travel Retailing, detailing Top Brands new projects at El Salvador’s Monseñor Óscar Arnulfo Romero International Airport there. 
Yohoros said Top Brands just signed a ten-year contract with the airport authorities, increasing the number of stores the Panama-based company will have from two to 11.  
But Top Brands is no stranger to El Salvador, since the company has had its original two stores at the airport operating under the El Dorado Duty Free name for ten years. 
“We have always had good relations with the airport authorities and having such a good partnership, we were invited to participate in this bid.” Yohoros said.  “We will be the operator with the most stores at the airport.
“We will have over 700 square meters (of commercial space) and this will give us a strong position in airport retail in El Salvador,” Yohoros said, adding that the existing stores “will be renovated and the other nine will be brand new.”
Top Brands enhanced presence coincides with the airport’s own expansion, which began in 2014 and is to continue through 2032.  
Over the next five years, seven more passenger gatehouses and 20 new gates for aircraft are on track to handle the growing number of international flights coming and going from the Central American nation. 
And all that is good news for Top Brands’ new and improved presence in the Salvadoran airport. Their stores will offer “all the different products we carry today… perfumes, cosmetics, liquor, tobacco, watches, sunglasses, confectionary and electronics.” Yohoros said, hinting that there may be more on the horizon. “We are negotiating with some partners to open some boutiques of fashion brands.”
“Marketing wise we are working together with the airport to have a strong marketing campaign, and start creating loyalty among customers that travel through Central America on a regular basis,” he said.
The announcement of the expansion in El Salvador comes at a time when Top Brands is growing its presence in other Latin American countries. The company recently made its debut In Paraguay by taking over the retail operation from Bright Star at Silvio Pettirossi International Airport there. 
And in Colombia, Top Brands is continuing to expand its new Escentia chain of stores.