Hudson Group opens six stores at Hard Rock Hotel & Casino in Las Vegas in new venture


Dufry-owned Hudson Group has announced six new stores at Hard Rock Hotel & Casino in Las Vegas – the company’s first-ever outlets in a resort. 
The stores total 14,500 square feet of commercial space and offer travelers high-end luxury goods such as watches, timepieces and jewelry as well as travel essentials, electronics, wine, spirits and apparel.
In collaboration with architectural firm Designwork Studios, three modernized outlets – Chill, Hootenanny and Dunkin’ Donuts – are tailored to appeal to the traveler’s senses, 24/7.
Chill: This shop offers 1,550 square feet of travel essentials, including books, magazines, snacks, beverages, travel and convenience necessities, local souvenirs and electronics.
Hootenanny: Hootenanny’s design elements include a modern apothecary feel with old-school roadhouse furnishings, including raw, distressed fixtures with an industrial distillery feel. The 3,075 square feet shop offers travel essentials, electronics, liquor and premium cigars in a humidor.
Dunkin’ Donuts: Dubbed “a high-energy mash-up of bubblegum rock and pop art”, the 1,546 square feet Dunkin’ Donuts eatery is located on the first floor of the hotel and is open 24 hours a day, seven days a week, serving food and beverages.
Design elements incorporate Hudson Group’s successful specialty and travel-essentials concepts with a distinctive twist, showcasing eclectic features such as custom island vitrines, bright color schemes, hip décor, and edgy textures for optimal guest engagement and visibility, the company said.
Subhead: Rock and roll vibe
In addition, design firm Big Red Rooster has collaborated with retail shops Bezel, Day + Night and Shine to create their own identity with a rock and roll vibe.  
Bezel: Curated fixtures furnish the 831 square feet high-end watch and timepiece store to amplify the craftsmanship and detailing of master watchmakers. Key brands include Hamilton, TAG Heuer, Ernst Benz and Raymond Weil.
Day + Night: Described as “sophisticated opulence full of edgy attitude”, this 7,111 square feet apparel store covers leisure travel wardrobe needs, from poolside to evening. Black and white, checkered tile flooring accentuates the juxtaposition between daywear and evening apparel with a large, open black ceiling and metallic gold drapery. Clothing, accessories and sunglasses brands include M. Fredric, johnnie-o, Hershel Supply Co, Maui Jim, Tom Ford, and Gucci.
Shine: Girly shimmer and shine is given a rock and roll edge in this high-end 400 square feet jewelry store. The intimate, boutique feel is grounded in rustic reclaimed wood and modern detailing.
“Hard Rock Hotel is committed to delivering exceptional, one-of-a-kind experiences to our guests,” said Jody Lake, Chief Operating Officer, Hard Rock Hotel & Casino. “With the Hudson Group partnership, guests will be able to take advantage of a fresh, unique shopping environment in addition to our outstanding line-up of first-class entertainment, innovative gaming, high-energy nightlight, day-life and music scene and acclaimed restaurants.”
Joseph DiDomizio, Hudson Group President & Division CEO North America of Dufry, added: “With these new exclusive properties in Las Vegas, we are forging new territory by bringing 30 years of travel retail experience to resorts for the first time. These shops represent a new type of business for us, which best meets customer expectations and which we expect to further expand and develop going forward. We could not be more proud to partner with Hard Rock Hotel & Casino Las Vegas.”