Godiva and Pernod Ricard partner for DFS-exclusive promo in LA Airport


Premium Belgian chocolatier Godiva and Pernod Ricard teamed up with leading luxury travel retailer, DFS Group, in March to offer an exclusive cross-category promotion at DFS, Los Angeles International Airport.

Available exclusively at DFS at Tom Bradley International Terminal in Los Angeles, the tasting event, entitled ‘Embark on a Journey of Flavors’, saw Godiva’s USA Souvenir Collection paired with three expressions of The Glenlivet Master Distiller's Reserve Range, all exclusive to travel retail.

The duty-free exclusive promotion by the two luxury recognised brands provided travellers passing through the retail area of Tom Bradley International Terminal with an exciting and indulgent experience during peak travel times throughout March 2017.

A Mix-it Bar was staffed by experienced brand ambassadors, who had been trained to engage travel retail shoppers and present pairing notes that highlight how well Godiva’s iconic chocolate pieces complement one of the world’s finest single malt whiskies.

This experience came along with a series of promotional offers for the two brands, including special discounts on individual and multiple purchases.

Shoppers who purchased products from The Glenlivet Master Distiller's Reserve and Godiva collections to a combined value of at least US$115 during the ‘Embark on a Journey of Flavors’ promotion received a free premium travel bag and luggage tag.