Lancôme brings message of happiness on POS


In 2017, for the first time, Lancôme is endorsing Happiness as a brand message, bringing its smile to the world.

Through various events staged in travel retail Europe in March and from April in the Americas, Lancôme shares happiness, its key value with travelers. Clad in happy colors and sporting an eye-catching visual with a joyful “Lancôme shares happiness” logo, podiums will invite traveling customers to become immersed in the world of Lancôme, where they can discover or re-discover the must-have fragrance that will be in the spotlight throughout the event.