Giorgio Armani Beauty hosts first Chinese New Year event in the Americas
- February 07 2017 12:28 PM
Giorgio Armani Beauty is celebrating Chinese New Year for the first time in Americas travel retail stores.
The Year of the Rooster event began on January 27 and will last until February 15, 2017 at Los Angeles International Airport, San Francisco International Airport and Hawaii Galleria, the top three Chinese passenger locations in the Americas.
The Giorgio Armani Beauty shop is clad in luxurious red and gold to celebrate the most important Chinese holiday of the year.
The space showcases the exciting launch of Lip Magnet, the new liquid lip color from Giorgio Armani Beauty. Lip Magnet is described as a technological achievement: a combination of water, fine oils and pigments contained in an inverted emulsion that binds with lips with a long-lasting, no-migration magnet effect.
Travelers are invited to reveal their good fortune by selecting elegant Giorgio Armani envelopes for the chance to win exclusive gifts, such as the mini Lip Magnet or skincare samples.
Passengers are also offered a premium wrapping service to complete the gifting experience.