Daniel Wellington partners with Kendall Jenner on new watch

 

The new Classic Petite is a 32mm watch with a mesh strap offering a minimalist and contemporary look

Daniel Wellington has collaborated with American supermodel Kendall Jenner on a new watch.

Classic Petite is a 32mm watch offering a minimalist and contemporary look, “imbued with attitude”, the brand said. Made from stainless steel, Classic Petite is available in rose gold and silver and with a black or white dial. It retails at US$179.

Filip Tysander, Founder of Daniel Wellington, said: “Defined by its contemporary look and sophisticated design, Classic Petite is a must-have staple for every modern icon. We are proud to show our flagship Classic collection in a new light. The new watch lives up to its name in every sense and proves that less really is more.”

The partnership with Kendall Jenner – the face of the new watch collection – marks a significant step for Daniel Wellington

The Classic Petite also introduces Daniel Wellington’s first-ever mesh watch band. The strap is soft and lightweight, and available with silver or rose gold plating, and its length can easily be adjusted. 

To celebrate the launch of the new watch, Daniel Wellington has partnered with Kendall Jenner. Commenting on the collaboration and new watch, Jenner said:

“I have worn and loved the Daniel Wellington brand for a long time. The Classic Petite is stylish and modern, and I can wear it with anything. This is an exciting time to be working with Daniel Wellington and I’m so happy to be the face of the new collection.”

The partnership with Kendall Jenner marks a significant step for Daniel Wellington, and the new collection represents the brand’s first product launch of 2017.

The watch was launched on March 14 on danielwellington.com and will be available in selected stores from April 1.