Giorgio Armani Beauty continues transformation in travel retail Americas with major airport openings

 

 
 
Vancouver International Airport’s Giorgio Armani Beauty store is located in the Beauty Shop's main traffic area
 
May 2017 was an “unprecedented successful month” for the Giorgio Armani team in travel retail Americas, with two major openings in Vancouver and New York City.
 
Vancouver International Airport welcomed Giorgio Armani Beauty in a 12 square meter space located in the Beauty Shop's main traffic area. 
 
 The Vancouver store, dressed in a new red look, welcomes high Chinese traffic with its playful Lip Dress Code and Face Dress Code gondola, in addition to fragrances and skincare
 
The store, dressed in a new red look, welcomes high Chinese traffic with its playful Lip Dress Code and Face Dress Code gondola, in addition to fragrances and skincare, for a complete, immersive experience.
 
“The opening represents a big achievement to be present in one of the highest Chinese traffic stores in the region (number four) with very promising results to become Armani’s number three store for Travel Retail Americas,” said the Italian brand.
 
Sam Cullen, Beauty Trading Manager - World Duty Free, Canada, Vancouver International Airport, said: “Giorgio Armani cosmetics represents something special for our customers in the world of luxury beauty. Its introduction to our store has driven foot traffic in new ways and increased customer satisfaction, as they are excited to find Giorgio Armani cosmetics cult products in our airport. It has brought an additional level of make-up service to the store that we believe has enhanced the consumer experience.”
 
JFK Terminal 4 features a renovated space for the Giorgio Armani brand
 
In addition, Armani’s space in New York JFK Terminal 4 was fully restructured at the main entrance to the store, integrating cosmetics into the existing fragrance and Armani Privé/Haute Couture Fragrances offer, becoming the first mega-brand in the store, growing from 4 square meters to 20 square meters. 
 
“Minutes after opening the store, consumers were all over the Armani counters and products were flying off the shelves,” said Armani.
 
Toyger Civelek, Beauty Product Sales Manager, JFK International Airport – DFS Group Limited JFK, said: “We did notice that our UPT (Unit Per Transaction) has gone up with Giorgio Armani Designer fragrances when customers buy Giorgio Armani cosmetics. 
 
“In addition, the Latin American and Middle Eastern passengers’ interest in Giorgio Armani Cosmetics was better than we thought. With the right assortment, and the new BA starting soon, we do expect to see a lift with sales.”