Rituals hails summer in limited-edition arty collection


Rituals unveils Express your Soul, a limited-edition summer range of seven products for the body and home, along with a sketchbook designed by the street artist MadC


In a creative collaboration with the street artist MadC, Rituals has produced a range of seven products for the body and home, along with a sketchbook designed by the German artist. 

Explaining the concept, Neil Ebbutt, Director Wholesale, Rituals, said: “We have created a unique connection between the contemporary street artist, MadC, whose art is a way of expressing her soul, and the name of this limited edition, Express your Soul, which fits perfectly. It’s also a collection designed to strengthen our reputation for bringing limited editions to the travel retail customer.”

The full range of seven products and MadC’s sketchbook is available in Rituals airport standalone stores, and a selection is offered in Rituals travel retail shop-in-shops. A bespoke merchandising unit has also been produced to enhance in-store visibility for this collection.

The collection’s fragrance combines the invigorating properties of verbena with the floral and citrus scent of petitgrain, creating a refreshing, summery feeling.

The Sugar Body Scrub was developed to nourish and revitalize the skin, while the Caring Shower Oil and Foaming Shower Gel hydrate the skin after a day at the beach. The Shimmering Body Cream moisturizes and gives the skin a shimmering, radiant glow.

The Refreshing Bed & Body Mist provides a refreshing summer feeling. The formula contains no alcohol and can therefore be used on sensitive skin and textiles.

The sketchbook designed by MadC is described as an exclusive journal with luxurious gold details and many paper pages.

The Express your Soul collection also includes home fragrance sticks. The new home product Cold Brew Iced-Tea, without sugar, was developed to refresh you on hot summer days and can be freshly brewed within minutes without hot water.

Commenting on the collection, the artist MadC said: “I’m very happy with the close-up that we chose for the collection and how the packaging turned out. It fits both – my art and the Express your Soul collection of Rituals.”