Revlon revamps its best-selling travel exclusive lipstick sets
- March 08 2017 01:52 PM
Beauty groups Revlon and Elizabeth Arden will be celebrating being “One in Beauty” during the IAADFS show. Both brands will be exhibiting at booth 623, and will also be showing its support and dedication to the region through its sponsorship of the IAADFS Cocktail, Gala Dinner and Club Americas.
Revlon will be unveiling a revamped line-up of its best-selling Revlon Super Lustrous Lipstick travel exclusive sets.
The existing Revlon Super Lustrous Lipstick travel exclusive sets – the three-pack, five-pack and Lipcube (comprised of nine lipsticks) – are best-sellers for Revlon, both inflight and in airport shops across the globe.
To celebrate the eighth anniversary of the Revlon Super Lustrous Lipcube, Revlon has revamped all three sets to feature a fresh packaging look with new on-trend shades and finishes.
Available from May 2017, the three sets, newly named The Nudes, The Essentials and The Collection, offer travelers a refreshed selection of value gifting sets.
Newly appointed Vice President, Global Travel Retail Brand Marketing, Mary Beth Mazzotta said: “Our Revlon Super Lustrous Lipstick sets are the number one franchise for Revlon in travel retail and a customer favorite. The Americas is an important market for Revlon Travel Retail, so we are delighted to be launching the three revamped sets at the IAADFS show.”
Revlon’s best-selling Lipcube is updated with new, bold shades and finishes. This travel exclusive set comes with nine full-sized lipsticks, all infused with mega-moisturizers. With shades to match any occasion, outfit or mood, the Lipcube is designed to be a strong gifting and value proposition and has been a best-seller onboard airlines. Lipsticks come in crème, pearl and sheer finishes.
“Our Lipcube is celebrating its eighth anniversary this year, so what better way to celebrate this than with a new fourth,” said Mazzotta.
Also newly revamped is the Revlon Super Lustrous Lipstick – The Essentials travel exclusive set, comprising five bold shades. The five full-sized lipsticks are all infused with mega-moisturizers, for smooth, moisturizing color.
Revlon Super Lustrous Lipstick – The Nudes contains three nude shades. This travel exclusive set includes three full-sized Revlon Super Lustrous lipsticks.
Revlon will also be introducing the Revlon Super Lustrous Lipstick - Pinks & Corals, a limited-edition set of pink and coral shades for the summer season.