Bacardi’s premium vodka 42 Below in high-profile promotion at DFS

Jul 24 | Over a three-month period, 42 Below, Bacardi’s premium vodka brand, has been the focus of a high-profile promotion at Auckland Airport. Just finishing at the end of July, the promotion has engaged thousands of customers. more >>

Bacardi’s premium vodka 42 Below in high-profile promotion at DFS
 

The 2014 Peter F. Heering Sling Award’s top Sling Stars have been announced

Jul 24 | In an exciting dead heat between three countries, the top 15 Sling Stars in the 2014 Peter F. Heering Sling Award has become the top 17. This exciting international contest has grown to 44 participating countries this year, lifting its talented mixologists to global bar stars. more >>

The 2014 Peter F. Heering Sling Award’s top Sling Stars have been announced
 

First batch of TR exclusive 17-year-old Kininvie is released

Jul 24 | The first batch of travel retail exclusive 17-year-old Kininvie has been released at Taipei Taoyuan Airport in partnership with Ever Rich. more >>

First batch of TR exclusive 17-year-old Kininvie is released
 

Diageo’s super-premium Smirnoff White debuts at Heinemann

Jul 15 | Smirnoff White, Diageo Global Travel Retail’s highly anticipated super-premium vodka, has finally hit the shelves with Heinemann. more >>

Diageo’s super-premium Smirnoff White debuts at Heinemann
 

Carnival Cruise Lines to offer Cigar City Brewing craft beer

Jul 15 | In an exclusive agreement, all of Carnival Cruise Lines’ Florida-based ships will soon carry Cigar City Brewing’s craft beer. more >>

Carnival Cruise Lines to offer Cigar City Brewing craft beer
 

Bacardi releases Grey Goose VX to travel retail

Jul 9 | A never-before-seen concept of marrying super premium vodka with fine cognac, Grey Goose VX, a travel retail exclusive, has been launched by Bacardi Global Travel Retail. more >>

Bacardi releases Grey Goose VX to travel retail
 

Russian Standard features strongly on Drinks International rating

Jul 9 | Russian Standard’s family of vodka brands has been featured on Drinks International’s Millionaires list. more >>

Russian Standard features strongly on Drinks International rating
 

William Grant announces new GTR appointment

Jul 9 | William Grant has announced the appointment of Katia Egerter to its European global travel retail team. more >>

William Grant announces new GTR appointment
 

Mouton Cadet releases its Ryder Cup Selection at Harrods

Jul 9 | Mouton Cadet, the official supplier to the 2014 and 2018 Ryder Cup, released its limited edition, the Mouton Cadet Ryder Cup Selection, at an official launch event at Harrods. more >>

Mouton Cadet releases its Ryder Cup Selection at Harrods
 

Campari shakes some life into airports with Aperol Spritz

Jun 25 | The funky orange mood of Aperol Spritz, an Italian aperitif, will shake its way through various airports, starting with Zurich arrivals in June, where it will remain for the summer even as activations begin elsewhere, including a shorter stay in Departures. more >>

Campari shakes some life into airports with Aperol Spritz
 

Grey Goose® opens first luxury concept store

Jun 25 | Bacardi has announced that Amsterdam’s Schiphol Airport will have the first Grey Goose shop-in-shop concept store. more >>

Grey Goose® opens first luxury concept store
 

John Dewar & Sons Master Blender provides tutored tasting

Jun 25 | Stephanie Macleod, John Dewar & Sons Master Blender, visited the World Duty Free Whisky Festival at Heathrow Terminal 5, where she expertly guided shoppers in tasting Aberfeldy Highland single malt Scotch whisky. more >>

John Dewar & Sons Master Blender provides tutored tasting
 

Throughout the month of June, Stoli® will re-invent the classic lemonade cocktail

Jun 23 | This summer, Stoli vodka is casting the classic lemonade cocktail as the must-have cocktail of the season in major world markets. more >>

Throughout the month of June, Stoli® will re-invent the classic lemonade cocktail
 

Lanson Champagne has successful “Lanson Loves Pink” promotion for Mother’s Day

Jun 20 | In conjunction with Aelia at Paris Charles De Gaulle Airport, Lanson Champagne ran a successful recent promotion “Lanson Loves Pink,” promotion from April to June, 2014. more >>

Lanson Champagne has successful “Lanson Loves Pink” promotion for Mother’s Day
 

Royal Caribbean’s Shekhar Grover wins crown of “Best Cruise Line Bartender” at Diageo Reserve World Class semi-final

Jun 13 | At a glamorous gala event held in Diageo’s Bar 396, Coconut Grove, Miami, the semi-finalists from four cruise lines competed to win the crown of “Best Cruise Line Bartender” and the chance to compete against 50 other finalists in the global finals, to be held in London from July 28 to August 1, 2014. more >>

Royal Caribbean’s Shekhar Grover wins crown of “Best Cruise Line Bartender” at Diageo Reserve World Class semi-final