Tito’s celebrates 4th of July around the world

Tito's is celebrating the 4th of July around the world with this limited edition packaging

Tito’s International is celebrating the 4th of July by partnering with U.S. embassies and on-trade customers around the world for themed festivities where Tito’s Handmade Vodka cocktails will be served. The company is also releasing limited edition red, white and blue burlap bags for the premium Texan vodka, paying homage to the American flag in the travel retail channel in honor of the country’s Independence Day. The bags will be available from 1st July.

Tito’s cocktails, such as the American Mule, will be served at U.S. embassies in countries including France, Costa Rica, Cuba, Dominican Republic, Guatemala, Bermuda, the Bahamas, Bulgaria, Peru, Italy and Barbados during their 4th of July parties to celebrate this iconic holiday.

An example of the American Dream, Tito’s Handmade Vodka is also supporting its customers in the on-trade with POS including Texan Stetsons and corn cups, giving expats and those looking to tap into American culture an opportunity to experience a piece of Americana at its best.

Managing director of Tito’s International, John McDonnell, says: “More and more consumers worldwide are becoming interested in American culture, notably millennials. They seek out unique experiences and the 4th of July is just one of many American holidays that has found roots in countries outside the U.S. Tito’s Handmade Vodka is the perfect spirits partner for this holiday. Its American Dream story resonates with consumers and provides customers with the opportunity to maximize sales during this peak summer period.

“The Tito’s red, white and blue burlap bag is unique with great shelf standout and is a patriotic way of packaging Tito’s, appealing to those who are traveling this summer and looking for a piece of Americana to take home with them,” says McDonnell.