Diageo allows you to be king for two days with Ketel One


Diageo and Ketel One will host guests 22 meters above the water, with breathtaking views of Amsterdam

To celebrate King’s Day, the biggest party in the Dutch calendar and one of Europe’s biggest celebrations, Ketel One is taking over an iconic offshore platform with breathtaking views, and transforming it into an extraordinary and unexpected residence during the festivities.

For two nights, four lucky competition winners will enjoy the ultimate Dutch day in Ketel One style. Flown to Amsterdam for this unique experience, they will be personally welcomed into the iconic Ketel One Distillery by the family. The guests will then be led in a behind-the-scenes tour of the distillery, learn all about what makes Ketel One Vodka so special, and have a go at a cocktail making in Ketel One’s very own windmill.

Next they’ll be transported to the Ketel One House – that’s ‘Huis’ to the Dutch – an offshore platform (now REM Eiland Restaurant) which has been fully kitted out with lots of quirk and charm.

Guests will sleep 22 metres above the water, with floor-to-ceiling windows enhancing the breathtaking 360° views over Amsterdam. A personal drinks butler will cater to the guests’ every whim as they enjoy spectacular Dutch dining and delicious Ketel One cocktails’ with the best views in town – all rounded off with celebrating King’s Day like royalty on a dedicated canal boat.

Bob Nolet, 11th generation distiller of the Nolet Distillery, whose father Carolus Nolet Sr., created Ketel One Vodka, said: “We are extremely excited to share our Ketel One ‘King’s Day’ experience with these winners, welcoming them not just into our pop up Huis and our distillery but into our family too. We want to make the winners feel relaxed and ‘at home,’ joining us to celebrate the excitement and fun of King’s Day – while also surprising them with little, unexpected details of perfection.

“We have a unique way of doing things – it’s important to us that we do things right and in our own particular way: calling it the ‘extra mile’ is an understatement, so we call it ‘The Ketel One Way.’ We’re obsessive perfectionists and we’re proud of it.”

To enter, follow @KetelOne on Instagram and tell us why you and three friends deserve to stay at the Ketel One Huis. The competition closes 16th April 2017, with winners being announced two days later.