Brown-Forman launches Slane Irish whiskey in Irish travel retail

After two years of anticipation, the first customers are able to purchase Brown-Forman's Slane Irish Whiskey

After great global anticipation since Brown-Forman’s acquisition of Slane Castle Irish Whiskey nearly two years ago, international travelers visiting Aer Rianta’s The Loop Travel Retail Shops in Dublin and Cork International Airports are now the first in the world able to purchase the whiskey, according to news announced by Marshall Farrer, Managing Director of Brown-Forman Global Travel Retail.

Slane Irish Whiskey will be exclusively available at The Loop Dublin and Cork Airport from April 4 through April 30, 2017 after which the triple-casked, uniquely-blended whiskey will become available in the on-trade and specialist whisk(e)y stores first across Ireland and then rolling out elsewhere.

The company broke ground for its state-of-the-art distillery on September 29, 2015, in partnership with Henry and Alex Conyngham, of the Slane estate. Whiskey production at the distillery is set to commence upon the completion of construction later this summer.

“Slane Irish Whiskey is an exciting addition to the robust collection of whiskies available in the Brown-Forman Global Travel Retail portfolio. It fills the important Irish Whiskey niche for us and will be a worthy companion to the Brown-Forman Whiskey lineup that includes such global favorites as Jack Daniel’s Tennessee Whiskey and Woodford Reserve Bourbon,” Farrer said.

Commenting on the global launch of Slane Irish Whiskey, ARI’s global Buying Director Paul Neeson said, “We are delighted to partner with Brown-Forman GTR on this world exclusive. The Irish Whiskey Collection is renowned for having the broadest range of Irish Whiskey in airport retail and Slane Whiskey is a very welcome addition to our market-leading portfolio. Having tasted Slane Whiskey and learnt about its unique heritage I’ve no doubt that our legions of whiskey-loving customers will be very keen to try this new exclusive. As a committed whiskey aficionado I firmly believe that premium Irish whiskies such as Slane Whiskey can stand proudly on shelf with any of the best whisk(e)y brands worldwide and I look forward to a long and successful partnership.”