Diageo launches Johnnie Walker Aged 18 Years

 

Johnnie Walker Aged 18 Years has a new name and new packaging since its rebranding from Johnnie Walker Platinum

Diageo Global Travel has just announced a rebrand across all duty free stores of its multi-award winning Johnnie Walker Platinum Label as Johnnie Walker Aged 18 Years.

Johnnie Walker Aged 18 Years is the creation of Master Blender Dr. Jim Beveridge, who said,  “I find older whiskies fascinating to work with. The great whiskies I’ve selected for this blend have undergone a slow, easy maturation through at least 18 cold winters and warm summers. It’s a long time to wait but these whiskies have a wonderful balance."

Johnnie Walker Aged 18 Years is a blend of up to 18 different whiskies, each chosen for its remarkable depth of flavor and distillery characte

Anna MacDonald, Global Marketing Director of Diageo Global Travel, said:  “With Johnnie Walker constantly performing as the top selling spirit brand in travel retail2, we’re extremely excited to reveal the new look of this luxury award-winning blend, and to continue driving Johnnie Walker across our duty free stores globally. We know whisky fans and travellers are increasingly interested in 18-year-old Scotch and we believe we have the finest 18-year-old blend in the world.”

The launch is supported by a YouTube film in which Master Blender Jim Beveridge pursues the ultimate 18-year-old whisky

Best savoured neat or on the rocks, Johnnie Walker Aged 18 Years has rich sweet fruit aromas along with toffee caramel, vanilla and a hint of smoke. It iswarming and sweet on the palatewith dark fruits, malty cereal, smooth creamy vanilla, fragrant almonds and tangerines, and a gentle smoke developing. A lingering finish brings notes of dark chocolate, caramelised citrus peel and very light smoke.

The launch of Johnnie Walker Aged 18 Years is supported by a short film which follows Jim Beveridge in his pursuit of the ultimate 18-year-old blended Scotch whisky.