Marc Jacobs debuts new Daisy campaign and limited edition
- April 11 2017 01:02 PM
Beauty brand Marc Jacobs has launched a new global advertising campaign for its Daisy fragrance featuring Kaia Gerber for Spring 2017.
The campaign was shot by Alasdair McLellan, one of the leading fashion photographers of this generation. Using a documentary approach to the campaign, he seeks to capture the natural beauty of Gerber and supporting models Sofia Mechetner and Dilia Martins.
McLellan shot the campaign on film to give it a vibrant and authentic aesthetic.
The new advertising stays true to Daisy’s core values of optimism, femininity, and free-spirited youth in an exciting new chapter, the brand said.
Daisy is described as a classic, pure fragrance that’s charmingly simple with a signature quality.
The top notes are infused with wild berries and white violets, leaving a fresh and radiant scent on the skin. At the heart, velvety jasmine wraps with each note, enhancing the vibrancy of the florals.
A drydown of sandalwood imparts an aura of warmth and sensuality, creating a delicate and romantic contrast within the fragrance.
The new advertising campaign features the brand’s signature flacon designed to embody sophistication and vintage charm.
Inspired by its name, the Daisy flower is turned into a whimsical bottle shape. The weighted block of clear glass with soft, rounded edges is classic and luxurious, while the scattering of daisies blooming from the rounded gold metal hardware creates an unexpected, retro-cool twist, according to the brand.
The latest addition to the house, Daisy Marc Jacobs Limited Edition, launches in May 2017 and features Daisy’s classic silhouette and signature fragrance in its purest form, updated with all-white packaging.
The glass has a shiny white finish with gold metallic logo to complement its oversized white and gold cap.
The bottle designers were American designer Marc Jacobs in collaboration with Coty.