Bahrain Duty Free debuts new Bulgari fragrance counter

 

A highlight of the new Bulgari counter at Bahrain Duty Free is the exclusive high-end Le Gemme collection, which is only available at selective doors worldwide

Bahrain Duty Free has opened a new, expanded fragrance counter for Italian brand Bulgari. 

Located at the heart of the Perfumes & Cosmetics section within the operator’s refreshed Departures retail hub, Bulgari has grown its footprint from 3 to 12 square meters.

Commenting on the opening, Bassam Al Wardi, General Manager, Bahrain Duty Free, said: “With the unveiling of the new Bulgari space we have added a further element of upscale excitement to our existing collection of internationally renowned fragrance and cosmetics brands. 

“By creating a stunning showcase such as this, Bahrain Duty Free continues to demonstrate its commitment to delivering a world-class travel retail experience, adding value not only to the passenger and airport experience, but to the Kingdom’s tourism economy,” he added.

Loic Le Toux, Area Sales Manager, Bulgari, said: “In partnership with Bahrain Duty Free and Aer Rianta International, Bulgari is proud to be the first brand to unveil its new interior design concept in the newly refurbished Bahrain Duty Free shop.” 

Top-selling women and men’s fragrances, including Goldea, Jasmin Noir, Omnia, Bulgari Man and Bulgari Aqua, aim to create a stand-out visual counterpoint to the company’s elegant branding and gentle contoured fascia.

A highlight of the new counter is the exclusive high-end Le Gemme collection, which is only available at selective doors worldwide, said Le Toux.