Lindt and Dufry strengthen partnership with personalized pre-launch
- February 07 2017 11:44 AM
Lindt & Sprüngli is kicking off the New Year with a premium promotional partnership with Dufry to exclusively pre-launch the new Lindt Swiss Masterpieces Bijoux Collection.
The Lindt Swiss Masterpieces Bijoux Collection is a limited edition in the travel retail exclusive Swiss Masterpieces range. It includes two new pralines, created by Lindt’s Swiss Master Chocolatiers: Perle de Cuivre, described as crunchy cocoa bits and cookie chunks, enveloped in an aromatic fondant, coated with white and dark chocolate and garnished with a copper-colored pearl; and Pépites d‘Or, an almond praline accented with crisp Amaretti, coated in dark chocolate with golden sprinkles.
The eye-catching turquoise packaging was developed for premium gifting.
The full Swiss Masterpieces range will be available at airports around the world. At Zurich Airport, the flagship of Lindt’s duty free business, there will be an exclusive promotion. Passengers who buy any three items from the Swiss Masterpieces range will receive a personalized pendant, which can be engraved at the store with a name or message of the passengers’ choice. There are three distinctive pendant shapes to choose from: a heart, a circle or a rectangle.
This latest initiative follows two global launches in 2016: the launch of the Swiss Masterpieces range at Zurich Airport, and the successful partnership with Dufry, which launched the Heavenly Lindor and Heavenly Napolitains range with the new Stracciatella flavor.
Peter Zehnder, Head of Lindt & Sprüngli’s global duty free division, said: “Our focus is on premium partnerships and excellent execution at POS. We know that more and more passengers are looking for premium gifts at the airport, so this partnership with Dufry and launch of our award-winning pralines represents the perfect opportunity for Lindt and Dufry to work together again.”
Phillipe Moryl, Global Category Head Food, Confectionery, Souvenirs and Toys at Dufry, added: “We are delighted about this exclusive pre-launch that perfectly reflects our strategy to closely collaborate with our brand partners to offer travelers a unique experience in travel retail. It is crucial for our end customers and airport partners to propose products that are exclusive to travel retail and to Dufry, and that cannot be found in the domestic market. Our collaboration with Lindt has already proved this concept works very successfully and we look forward to developing it further.”