Godiva launches two exclusive gift collections
- January 24 2017 10:51 AM
Belgian chocolatier Godiva has added to its gifting portfolio the travel-exclusive Expression Artistique collection and the new limited-edition Icônes d'Or assortment. They will hit the travel retail shelves from April 2017.
Godiva Expression Artistique is described as an eye-catching gift box in a riot of colours reminiscent of an artist’s palette, which not only stands out on the shelf but promises a taste experience like no other.
Aiming to celebrate the creativity and craftsmanship of its chocolatiers, the collection comprises 18 chocolate pieces in three new flavors: Orange Brûlant, a subtle praliné in a silky white chocolate shell; Jaune Merveilleux, an intense ganache covered in a rich dark chocolate shell; and Joli Rose, a velvety cream of roasted almonds in a smooth milk chocolate shell.
The Godiva Expression Artistique limited edition is designed to evoke joie de vivre and childhood memories, and the box can be kept as a memento.
A contemporary reinvention of Godiva’s signature Gold collection, Icônes d'Or (Gold Icons) is “a sensorial soirée rooted in a 90-year legacy of chocolate mastery”, the company said.
Godiva’s chocolatiers Jean Apostolou and Ilse Wilmots have created a contemporary collection inspired by the food art trend, based on the Gold collection originally developed by Godiva’s Maître Chocolatier, Pierre Draps, in 1920s Belgium.
Some of Godiva’s most iconic pieces – the Ecusson and Lady Noir – have been rejuvenated in both color and flavor.
The most obvious departure is in the collection’s white chocolate pieces. Boasting avant-garde flavor combinations such as lemon olive oil, salted caramel and lime, passion fruit, pink pepper and mango, the pieces are presented in pretty spring hues such as pink, green, orange and yellow.
The bold flavors of the colored chocolates are complemented by some more traditional offerings, such as ginger, aromatic black tea, apple and pecan, and a sweet Madagascan vanilla, which are encased in milk or dark chocolate shells.
The gold packaging is a nod to the heritage of Godiva’s Gold boxes, while the black swirls are reminiscent of Lady Godiva’s famously long hair.
The Godiva Expression Artistique collection will be available from April exclusively in travel retail locations. The Godiva Icônes d'Or assortment is being rolled out in travel retail and domestic outlets worldwide.