Paul & Shark sets a unique challenge for Italian explorer
- January 30 2017 02:42 PM
Lifestyle brand Paul & Shark has unveiled details of a new collaboration with Alex Bellini, the Italian explorer who is climbing the biggest glacier in the world solo.
“Literally stepping out of one’s own comfort zone. Abandoning certainties and the modus operandi that one has always relied upon until now. This is what we are required to do today," said Paul & Shark’s CEO and President, Andrea Dini. “We are a company that has been studying contemporary men – sailors, travelers, explorers – of all ages for the past three generations. Their passions, their needs. In their innate desire to go beyond the horizon.”
Paul & Shark has asked Bellini to take on a very risky challenge: to cross an ice cap of almost 8,100 square kilometers, alone. The Vatnajökull, the biggest glacier in Europe, is a white, cold and infinite land that rises 1,400 meters above sea level.
The journey merges two values. The first is the need to face the unknown and the impossible, themes that symbolize a world caught up in continuous and sudden changes. The second involves witnessing first-hand the dramatic change in the climate, an ethical and ecological issue that closely affects us all.
Said Bellini: “In regard to the challenge, this adventure fully expresses my belief: the best and most authentic way we have of gaining knowledge and understanding ourselves is to push ourselves beyond the boundaries of our habits and certainties. Concerning the environmental awareness and the dramatic change in the climate, this expedition will allow me to face the consequences of our habits. The only way to bridge the gap between what we know, what we imagine and what is actually happening to the climate is to experience it firsthand. And then record it live.”
Bellini's journey is being followed and recorded day by day by Paul & Shark on its social media channels (Instagram, Facebook, Twitter and YouTube) and on its dedicated website freezethemoment.it.
Bellini will be wearing the -40 Capsule Collection featuring three technical jackets, a fleece and a pair of trousers designed to withstand Arctic temperatures and the most extreme conditions of the glacier. He departed on January 23 from Jökulheimar in Iceland, and will continue on foot to Snaefell, the last outpost west of the Vatnajökull glacier.
Catherine Bonelli, Global Travel Retail Director, Paul & Shark, said: “This is fantastic way of increasing the brand profile, and the first time we have had a collaboration of this nature, which always reflects well into travel retail. What Alex is doing is the ultimate travel experience – again identifying well with our distribution channel, and we wish him every bit of luck on exciting yet dangerous journey. ”