Furla announces new opening and men’s collection debut in Russia
- January 30 2017 02:12 PM
Following its recent store opening in Sochi, Furla is reinforcing its presence in Russia with the unveiling of a store in Moscow’s Evropeysky shopping mall.
The elegant boutique is Furla’s largest in Russia, covering about 150 square meters and outfitted with luxurious materials such as rosewood and colored satin-finish details. The quietly sophisticated concept was developed in keeping with the existing architectural layout to match the modern elegance that is typical of all Furla’s stores.
In addition to women’s handbags and small leather goods, the new store will also house a special area exclusively dedicated to shoes and – for the first time on the Russian market – the Furla men’s collection.
Described as elegant and versatile, the bags and accessories are made for the Furla modern man.
Starting from the Spring/Summer 2017 collection, the men’s products will also be available at the Furla store in GUM and on Furla’s e-commerce site, giving clients a 360-degree vision of the brand’s products.
“The opening of the new Moscow store is part of Furla’s international expansion plan and is another step toward the consolidation of the brand’s presence on the Russian market,” said Alberto Camerlengo, General Director of Furla.