The Jack Daniel’s Buy the Barrel program at the TFWA Show in Cannes in October, 2009 generated US$8000. The sum was then donated by Brown-Forman Duty Free to the Heart 2 Art Smile Train and Lotus Flower Trust Programs.
           
Jim Perry, Brown-Forman’s Director of Travel Retail, explained that US$1000 of the proceeds from the sale of each barrel of Jack Daniel’s Tennessee Whiskey was contributed to the charity: “We were extremely pleased with the response to our Buy the Barrel program in Cannes and are delighted to make this significant contribution to such a worthwhile charity as Heart 2 Art.
   
A special check was presented to the TFWA at 5:00pm on Monday, February 22 at the Brown-Forman Stand during the IAADFS Show in Orlando.