Marcolin Group and Diesel Group announced that they have reached an agreement for a future five-year licensing contract for production and worldwide distribution of Diesel sunglasses and ophthalmic frames.

The parties committed themselves to continue the existing negotiations in order to fix all the details of the agreement, which is expected to be finalized by October 31, 2010.

Maurizio Marcolin, Style & Licensing Officer, Marcolin Group, said: “We are excited to have the opportunity to grab new challenges and have the chance to make use of our design’s expertise with Diesel, a brand leader in a segment where dynamism, innovation and discontinuity are key successful elements.”

Renzo Rosso, President of Diesel Group, said: “I’m extremely pleased with this new cooperation. I have already been working with Marcolin for DSquared2, and I am personally impressed by their capability to understand the universe of a brand and turn it into top quality, high design content products. This, together with the strong managerial ability of its board, makes it a unique company in the eyewear scenario. Diesel is one of the few true lifestyle brands in the world, and with our passion, energy and innovation capability, we can together build a successful positioning, providing the brand the value and role it deserves.”