Appleton Estate Jamaica Rum recently announced that former Consumer Marketing Manager Peter Hottmann will take on the role of Regional Sales and Marketing Manager, NAFTA Region effective immediately. Hottmann will now be responsible for marketing the brand in duty free.

Hottmann, who has been with the company since 1990, will report directly to the Managing Director. In turn, Regional Manager – Canada Douglas Emanuel and Regional Manager – USA Dan Rosenfeld will report directly to Hottmann. Within this new team, Rosenfeld will also assume responsibility for the US duty free market. Responsibility for the Mexican market will fall directly under Hottmann.

“I am very excited about this new opportunity to be able to directly impact our performance in the NAFTA region as I think there is tremendous upside growth potential for the Appleton Estate brand in the United States, Mexico and Canada,” says Hottmann. “I look forward to bringing synergies to the NAFTA region that impact brand strategy as well as bringing together above the line, below the line and digital communications in both the domestic and duty free markets in all three countries.”