During July, August and September, Aldeasa will jazz up the atmosphere at its Alicante, Barcelona, Málaga and Palma de Mallorca airport shops with live performances and music. More specifically, on the busiest airport days and for three hours, three flamenco dancers and a saxophonist will give live performances at the Barcelona and Málaga airport shops. Furthermore, bailaores will dance at the Alicante and Palma de Mallorca airport shops. Artists will also interact with the public, inviting shoppers to taste some of the store’s featured items.

This new activation is part of Aldeasa’s “Shopping Experience” initiative, which will be on throughout the year. According to the company, the main purpose of this action is to transform passenger visits to the stores into a unique leisure experience that goes beyond a simple purchase, while also promoting local artists and products.