Mariah Carey, a highly acclaimed recording artist, philanthropist and actress, has partnered with Elizabeth Arden to introduce a fragrance collection unique to the beauty category. Last month marked the launch of Mariah Carey’s Lollipop Bling, an innovative candy-inspired trio of fragrances.

“The inspiration for Lollipop Bling was Nick’s marriage proposal to me,” said Carey. “He first surprised me with a ring pop – romantic, fun and young-at-heart – like me. The three scents of Lollipop Bling make me smile and I can’t wait to share them with my fans.”

The Lollipop Bling fragrance collection is a breakthrough concept in the fragrance category. Elizabeth Arden has partnered with Topps Candy Company by incorporating the Ring Pop inspiration into the fragrance launch, with an integrated media campaign and point-of-sale plan featuring the iconic Ring Pop.

Noreen Dodge, Senior Vice President of Global Fragrance Marketing at Elizabeth Arden, discusses the new fragrance brand and the innovative partnership with Topps.

“Mariah Carey has always been an incredible partner for Elizabeth Arden. Her ability to perfectly capture universal emotions in all of her artistic endeavors, from music to acting to fragrance development, is inspiring for us as a company. The launch of Lollipop Bling, and the strategic partnership with Topps Candy Company, brings the brand concept to life in a new and breakthrough way. Mariah’s authentic approach to her fragrance creations, incorporating her life experience into her brands, allows her to share her happiness with her loyal fans.”

The trio of fragrances:

Mine Again
A combination of chocolate raspberry with a touch of magnolia creates an addictive fragrance.

Ribbon
A mouthwatering fragrance inspired by the flavor of the blue raspberry Ring Pop is combined with a beautiful floral bouquet.

Honey
An irresistible fragrance combined with a touch of honey and pineapple, creating a bright and sunny fragrance.

Each fragrance is packaged in vibrant, jewel-toned, bottles in shades of red, yellow and rainbow, as delectable as candy. Atop each bottle is Mariah’s signature butterfly.