Parbel has reported a stellar performance for its recently launched Trésor in Love by Lancôme in the Americas travel retail market.

Since first becoming available in the duty free channel in April, the floral scent with fruity harmonies has had successful shows in Sao Paulo and Rio de Janeiro Airports, between April 15 and May 15. The fragrance then continued to attract many travelers passing through Ezeiza Airport in Argentina between June 1 and June 27, followed by San Jan Airport in Puerto Rico between May 15 and June 15, and JFK airport in New York during the month of June.

Trésor in Love 75ml ranked as the number one fragrance in all the locations.

Airport advertising, external and internal visuals, and back-wall shelves, gave the fragrance maximum and premium visibility. Exclusive beauty advisers handed out samples and promotions gifts such as rings and bracelets.

Trésor in Love is ready to be unveiled in Chile, Mexico, Vancouver, Panama and Guatemala next.